Red Star Hongxing Erke and the glory of the king jointly signed a contract on June 65438+1October 65438+April 4, 2022. Weibo, the official of Red Star Hongxing Erke, announced that Red Star Hongxing Erke has been officially authorized by the glory of the king to carry out a series of cooperation with the glory of the king skin as the design inspiration. At present, the cooperation has not yet reached the official announcement time agreed by both parties, and the first joint product is currently under preparation, so stay tuned!
The glory of the king also said: the glory of the king has reached a year-round cooperation with Red Star Hongxing Erke. We attach great importance to this cooperation and plan to launch a series of joint products one after another. At present, posters, activities, etc. are in full swing in accordance with the agreement.
Previously, Red Star Hongxing Erke has announced that it will launch a limited series of products jointly named "the glory of the king 2022" Year of the Tiger. At present, the pre-sale has begun, and the price is 499 yuan. From the product page, this is a pair of new shoes for the elderly in the Year of the Tiger. There are men's and women's shoes, and there are two colors: microcrystalline white and national flush.
It is understood that the cross-border theme combined with the national mobile game IP to launch products that young people like is also a way for brands to integrate China culture into product design and surprise consumers in a more "young" way.
The new product has been pre-sold on the e-commerce platform, priced at 499 yuan. At present, consumers can participate in the pre-sale only by paying 50 yuan deposit, and the listing time is shown as "Spring of 2022". However, another poster officially released by Red Star Hongxing Erke revealed that this joint product will be unveiled at 0: 00 on June 65438+1October 2 1 day, and consumers participating in the pre-sale can pay the final payment at the same time. The first 1000 consumers who pay the final payment will also receive five "Year of the Tiger red envelopes".
At the same time, Red Star Hongxing Erke also stressed that consumers who are now participating in pre-sale and qualified for activities can apply for a refund of the down payment after seeing the entity.