In the past 10 month, Wuling Hong Guang MINIEV once again surpassed the domestic Tesla Model 3 with a monthly sales volume of15,000 vehicles, which is the second consecutive time that Wuling has surpassed Tesla since last September. From the product point of view, the price is cheap, which may be the biggest selling point of this car, but behind the advantages, everyone knows that it has no ESP, no airbag and does not support fast charging, but after all, the sales volume proves everything. The appearance of Wuling Hong Guang MINIEV is not a simple phenomenon, but a proposition of "What kind of car does China market need", so this time we will look at the secret of this car's popularity from the perspective of evaluation.
Design: beyond the texture of 30,000 yuan
How to design a car with a price of only about 30 thousand yuan into a young fashion sense, or at least make young people in this era look not annoying, is actually a difficult problem. How did Wuling Hong Guang MINI do it? First of all, it uses four body colors: Starlight Gold, Starry Blue, Nebula White and Nebula Powder. Colors such as starry blue and nebula powder are generally only available in luxury cars or performance models, which is of great help to improve the grade sense of the whole vehicle. Secondly, Wuling Hong Guang MINIEV also used some bright black elements for embellishment, and paid attention to creating a three-dimensional sense of the car body, using some relatively sharp lines. These details also make this car look interesting.
Entering the car, the interior design of Hong Guang MINI EV is very simple. Looking around, the center console only has some knobs and buttons, and the whole is somewhat "empty". In fact, the seemingly simple design, Wuling designers still spent a lot of thought, such as air conditioning control area, shift handle, seats and other places are decorated with blue and orange to attract young people's love, but also the use of LCD dashboard, which is also close to the whole era, not outdated.
When it comes to the configuration of Wuling Hong Guang MINI EV, there are not many electric windows, radios with USB, manual air conditioners (at least equipped with no cooling function, only heating), LCD instrument panels, electronic shift handles, tire pressure monitoring, mechanical brakes, rear parking radar, etc., but there are still some basic functions. After all, a 38,800 electric car can't have too high configuration requirements.
Space test
For cars with a length of less than 3 meters and a wheelbase of less than 2 meters, I don't need to say it. Everyone knows that Wuling Hong Guang MINI EV is not suitable for four people, but it is necessary for us to test the space performance of this car. After all, this is a real four-seater car.
Practical endurance test: advantages and disadvantages
In terms of battery life, there are three versions of Hong Guang Mini Electric Vehicle. The medium and low battery capacity is 9.3kWh, and the official cruising range is120km; . The battery capacity of the top model is 13.82kWh, and the official cruising range is 170km. It is expected that a 200km cruising range version will be launched in the future.
The biggest headache in the whole test process is undoubtedly the charging problem. For a city like Beijing, it is really inconvenient to use an electric car that can only charge slowly, so this car is relatively more suitable for driving in cities with 2.3 lines. Commuting is not far, and it is quite comfortable to plug in a slow charging pile at home at night. In this case, the actual cruising range of 135km is enough, but only if you have a charging pile.
Conclusion: Back to the original question, what is the secret of Wuling Hong Guang MINIEV's popularity, and what is its product strength? Through this detailed test, I think there is no short board behind the price advantage, saying that the car is small and two people can sit more than enough; It is said that the battery life is not good. In fact, it is enough to meet the daily commuting needs of second-tier cities; It is said that the configuration is low. As a 30,000-yuan car, we will never pay too much attention to the lack of configuration. As long as it can meet my transportation needs, it is enough that it doesn't look low. This car has undoubtedly succeeded in doing this.
If the price is an oil car, it should become a national car like Chery QQ.
As a new energy source, not necessarily. Its value may only be suitable for occupying the number in restricted cities.
Small size, small space, short battery life and poor charging conditions.
The times are developing too fast, and the trend elements pursued by young people are constantly changing. MP3 was popular a few years ago, then smart phones, and then AJ shoes. Young people in every era have their own elements. No, in recent years, drinking milk tea has become popular in China. There are many milk tea shops in major cities all over the country, among which Xi tea is the most famous milk tea that can best represent the preferences of contemporary young people. Since the establishment of 20 12, Xicha has been pursuing the most fashionable cultural elements of the times. So far, Xicha has become one of the top ten tea brands in China, and it is the representative of the newly-launched network celebrity tea.
On the eve of Chengdu Auto Show on July 23rd, Xiao Xi Tea Bottle Factory under Xicha once again added some young fashion elements to itself. In cooperation with Wuling Automobile, an "inspiration collision party" was held in Chengdu IFS Monument Square. The scene shows the new style and trend elements of hi-tea, colorful, assembled hi-tea, colorful Wuling LOGO, fallen cup-shaped hi-tea, depicting the LOGO of hi-tea, which is very dynamic. Of course, there is also the heaviest Hong Guang Mini Electric Vehicle on site, which is a pure electric vehicle owned by Wuling. Its appearance is small and lovely. After cooperating with Xicha bottling factory, the car body was covered with posters of Xicha, which seemed to be posted.
When the Chengdu Auto Show opened on July 24th, such an "inspiration collision party" even appeared on the booth of Wuling Automobile, which attracted many media and audience to watch and punch in, and became the punching point of network celebrities at this auto show, which added a lot of vitality to the booth of Wuling Automobile and greatly refreshed young people's views on Wuling Automobile. It turns out that Wuling is not completely reliable and durable, and Wuling automobile also plays well in playing the young trend.
Of course, the cross-border cooperation between Hong Guang MINI EV and Xicha is seamless, which is mainly related to the design and pricing of Hong Guang MINI EV. First look at the design. As a pure electric vehicle, Hong Guang MINI EV is not particularly large. Its length is less than 3 meters. It is a mini-car with three doors and four seats, which meets the daily traffic. If it is used at home, it is definitely not suitable.
Yes, the positioning of Hong Guang MINI EV is daily commuting, because in big cities, it is inconvenient for large cars to travel instead of walking and it is difficult to drive. Sometimes it takes a long time to find a parking space and the cost of maintaining a car is high. Cars like Hong Guang MINI EV are small and lovely, easy to drive, convenient to park, low in cost without burning oil, and this kind of electric car will not be restricted in any city in China, just in line with young people who work hard in big cities.
Of course, Hong Guang MINI EV is suitable for young people, which is also related to its pricing. As a four-seater four-wheeled vehicle that can shelter from the wind and rain, the price of Hong Guang MINI EV is only 28,800 yuan, and its cruising range exceeds 100 km, which is enough for daily transportation. Even young people who have just joined the work can afford more than 20,000 yuan. Therefore, it is expected that Hong Guang MINI EV will be welcomed by young people after its listing at this Chengdu Auto Show. If you see someone drinking tea in the street in a Hong Guang MINI EV in the future, then TA is probably a contemporary young man who likes to follow the trend and fashion. If it were you, would you like Hong Guang mini electric car and tea?
Wider, bigger wheels, and longer cruising range.
Recently, Driving Sight learned from relevant channels that Wuling Hong Guang MINI EV will be officially listed at the end of June this year. Combined with the previous news, the pre-sale price range of new cars is 298,000-388,000 yuan. At the same time, the new car will provide 120km and 170km for consumers to choose from. The design of the new Wuling Hong Guang MINI EV is extremely young and fashionable, and looks even cuter. In front of the car, the new car is equipped with large-size headlights and a halogen light source inside. At the front of the car, the new car is also equipped with a honeycomb grille, which is more conspicuous with bright black material. In terms of body size, the length, width and height of Wuling Hong Guang MINI EV are 2917/1493/1621mm, and the wheelbase is 1940 mm ... At the rear part, the new car is equipped with integrated taillights, and the red and white shell looks more fashionable.
After entering the car, the overall design style is still simple, and the supporting functions can also meet the daily use. In addition, the new car adopts two-door and two-seat seat layout, and also provides 12 storage spaces such as cup holder, door panel storage compartment and dashboard storage compartment. It is worth mentioning that the rear seat of the new car can be leveled, and the maximum space can be extended to 741L. In terms of power system, the new car adopts pure electric drive system, and the maximum cruising range is divided into 120km and 170km.
As long as it is cheap, there is a market. It would be nice if the battery life was slightly improved.
I think it's not bad. It should be good in rural markets. Ok, charge. And cheap. Or Wuling. It's not bad to catch up with the party to buy a dish and take the children to a county town.
The price has gone up, and everything is easy to say.
According to your question, will Wuling Hong Guang MINI EV become a national car? I have the following views.
On may 28th, Hong Guang MINI EV, a brand-new pure electric four-seat mini car owned by SAIC-GM-Wuling, officially opened for pre-sale. It is expected to be officially launched at the end of June. The pre-sale price range of the new car is 29,800-38,800 yuan, and three models with cruising range of 120km and 170km are launched.
Judging from the vehicle positioning, once the car was released, it immediately set off a craze on the Internet. Netizens pointed out that the car was aimed at illegal old scooters on the road and seized the market of miniature scooters. Judging from the existing models, the car is indeed the only legal motor vehicle within 30,000, so from the use scenario, the market share at this level will be higher in the future.
From the model itself, the size, length, width and height of the new car are 2917/1493/1mm respectively, and the wheelbase is 1940mm, which is larger than that of the ordinary old scooter. Moreover, the rear seat of the car can support integral folding, and the rear space exceeds 0.74m3 after being laid down. According to the official, two large items, such as a 26-inch suitcase with a width of 270mm, can be put down after being laid down. The car adopts the design concept of shortening the front and rear suspensions as much as possible to ensure the maximization of the interior space, and hollows out and cuts the door panel, center console and other positions to maximize the storage space and achieve greater practicality.
Judging from the pre-sale effect, the manufacturer has achieved the pre-sale effect of 1600 units in 24 hours. We should have no reason not to believe this data, so the gold content of pre-sale is still very sufficient, and the future sales volume it reflects should not be bad.
To sum up, the car has a novel design and meets the needs of daily traffic scenes, and the car itself has a sense of space. With the government's policy of controlling illegal old scooters, it is just around the corner that Wuling Hong Guang mini electric car will become a national car.