Put your own production process in a circle of friends, show your production level, constantly attract friends' attention and answer in time.
2 rest assured:
Sort out the pictures of the raw materials you usually buy, indicating that the raw materials you use are all good things, ensuring the taste, hygiene and health.
3 major:
Don't be stingy with your own formula, answer questions and give professional guidance. Don't worry, even if you give him your formula, he will make it fresh once or twice, and he will definitely become your loyal customer in the future. Communication starts from the heart.
4 innovation:
Constantly bring forth the old and bring forth the new, and improve the value of our products with a unique sales image. The imitation of cakes is very fast, and it is more valuable to make yourself a brand.
Visual stimulation is very important. Man is a visual animal. Therefore, we must work hard on the product photos, the copy is concise and innovative, and the expression is in place. Don't deliberately publicize, it will only be counterproductive.
Share my experience with you. The existence of WeChat allows us to promote our products through the circle of friends, and many people have a lot of benefits from selling goods in the circle of friends. As a baker, if you want to sell your dessert or cake in a circle of friends, I suggest the following:
The first and most important point is that the material you choose must be natural animal cream, which I think you should know as a baking practitioner. At present, there are still many cake shops in the market that use artificial plant cream to save costs. This kind of cream has low cost, contains additives such as essence, and smells delicious. Some consumers who don't know it think it is cheap and good. Vegetable butter contains a lot of trans fatty acids, which is not easy to be metabolized by human body and will increase the incidence of some diseases, so I never use vegetable butter. Besides cream, the fruit used should also be fresh. Before using fruit, you should taste whether it is fresh and sweet.
Second, selling cakes in a circle of friends, whether the pictures you send look good or not, and whether the shape can attract others is also very important. There are two kinds of customers. One likes certain flavors, such as tiramisu, strawberry cream, mango Mu Si and so on. The other is a personal tailor style with certain requirements for modeling, which accounts for a high proportion in the circle of friends, because the general chain stores are cakes that only make their own models. To sum up the above two points, the picture you sent should first look good. If possible, you can ask friends who know photography to help you take some good works to show. In addition, you should send more pictures of customers' cakes in private customization, or share some favorable comments and scenes when customers receive cakes. When people in the circle of friends have the need to order cakes, the probability of ordering cakes from you will increase a lot.
Third, there are many cake sellers in the circle of friends, and there are also many cake shops in the market. In addition to different shapes, prices vary widely. If you want to sell more cakes through your circle of friends, you have to go out and let customers taste your products. As a kind of food, whether it is delicious or not is the first factor that affects the purchase. Therefore, don't think about making friends at home, business will come to your door. The circle of friends is just an auxiliary tool. You can help more people eat your cake by sponsoring or renting venues from surrounding businesses or shops. At the same time, you can collect more friends and cooperate with some promotional activities, and there will be orders.
Collect more users, do a good job of word of mouth, and business will be good. There are several around me that are sold from friends. I hope my advice can help you.