Maotai's super-high profits also led to the price drop in the liquor market, which greatly disturbed the stability of liquor prices. Therefore, the relevant departments have also formulated many measures, and the price of liquor has stabilized slightly until now. But the profit of Maotai is still very high.
On February 9th, a Zhengzhou Maotai merchant signed a promise of 1499 yuan in the news, but the topic of his refusal to sell attracted widespread attention. As early as February 8, Zhengzhou State Administration of Market Supervision was informed that it had interviewed a number of Moutai merchants in the city on the issue of sales price. Since then, the operator of 13 has signed a letter of commitment with the heads of 24 stores, promising to open the supply at the price of 1499 yuan per bottle.
But then the reporter received complaints from consumers. According to 28 Maotai merchants in Zhengzhou, consumers need to buy at the price of 1.700 yuan, otherwise they can only be told that they are out of stock or out of stock.
I think this practice runs counter to the emphasis on honesty in business. Business integrity is the most important thing, no trust is not established! Now that the price commitment letter has been signed with Zhengzhou authorities, it should be sold at the original price, but many suppliers have joined hands to raise prices, which is bad news for consumers. Many consumers have more demand for drinks at present, because there are more wine bureaus near the Chinese New Year. Many people like to bring noodles and take out drinks to welcome guests.
Therefore, this practice of many suppliers in Zhengzhou will definitely affect the subsequent sales situation, and there will be rapid price increases and price jumps in the future. Consumers will definitely not give such trust again.
But at the same time, on the other hand, we can see that the price of Maotai is unstable. Even after the national control, many offline suppliers are still unwilling to sell at the original price, which proves that the secondary sales of Maotai still have great profits. It also needs the restraint and control of the management department.
Only by expanding the supply of suppliers in the market can we resist the hoarding behavior of those wine merchants and eliminate the excessive price of Maotai. But on the one hand, scarcity is precious, and the capacity of liquor factory is also a reason. So it can't be adjusted.