20 19-2020 season, the Europa League war reignited. In August 10, the Premier League and France took the lead in fighting. On August 17, the Bundesliga and La Liga will kick off, and on the evening of August 25th, the Serie A final will be held. With the start of the new season, which platform is the most cost-effective to watch the ball has become a topic of concern to fans.
At present, the mainstream video platforms in China mainly have the copyright of sports events, such as Aiyouteng, PP Sports and Mi Gu Video, and the copyright emphasis of several platforms is different.
Below, let's compare the IP copyright, price and rights of sports members. Under the trend of consumption upgrading, copyright protection policy upgrading and mobile payment popularization, the number of people who pay for sports content is growing day by day, and it shows a trend of youthfulness.
According to the data report, more than 70% paying users recognize the high-quality competition service brought by payment, and more than 50% users prefer the membership-based charging model. The paid market of sports content shows great development potential. In 20 18, youku began to use the world cup to enter the sports field and increase the investment and operation of sports content. However, just before the start of the new season of the European League, various video platforms have launched membership activities to attract fans. The cooperation between Youku and Suning Sports suddenly stopped, and all the football contents of Youku Sports, including Super League, Bundesliga and Serie A, were removed from the shelves. Sports members will get a discount and refund.
Youku Sports, which lost the head game of football, and other minority sports such as CBA league, snooker and fishing. Tencent completed the renewal of its contract with NBA at the end of July this year, and the two sides signed a five-year cooperation agreement again, and the competition for top IP in NBA came to an end.
In addition to NBA, Tencent also has live broadcast resources of NFL, NHL, CBA, NCAA, Wimbledon and US Open. In the new season, iQiyi has exclusive copyright in La Liga. In addition, its paid sports content also involves Wimbledon, French Open, Australian Open, Golf Grand Slam, extreme sports and fighting events. Let's look at PP sports under Suning. Its paid sports content is mainly concentrated in the football field, including Premier League, Serie A, Bundesliga, Ligue 1, Champions League, Super League and AFC Champions League.
In addition, it also has WWE and UFC content resources. Finally, let's talk about Mi Gu video. As a "new player" in the field of sports content, China Mobile Mi Gu, as the preferred official partner of new media in the 20 18 CCTV World Cup, has completed 64 HD live broadcasts of the World Cup and successfully entered the mainstream video platform with the help of the East Wind of the World Cup.
In the post-World Cup era, Mi Gu and Suning jointly launched the "45 1" plan. Migu currently has top football content resources such as Premier League, Bundesliga, Serie A, Ligue 1, Super League, Champions League, Europa League, UFC, AFC Champions League and FA Cup. At the same time, the copyright of CBA and China Volleyball Super League enabled Mi Gu to complete the sports layout of football "three big balls"; Vertical sports such as table tennis and badminton, running, fighting, ice and snow sports and snooker have also settled in Migu, and the sports copyright of Migu has gradually improved.
In addition to the richness of sports copyright, the cost performance of sports members is also an important factor for users to consider. Iqiyi has launched two membership modes: sports mass membership and sports professional membership. The monthly subscription price for Volkswagen members is 6 yuan/month, including two tickets to watch the live game. Users can watch the live broadcast of any two sports events except golf events with two Zhang Guan tickets.
Sports professional members are divided into La Liga professional members, the season price is 198 yuan, and they can only watch the paid content in La Liga; Tennis professional members with monthly card price of 25 yuan, annual card price of 198 yuan and golf professional members with monthly card price of 798 yuan can watch live matches in corresponding fields respectively.
Tencent Video has launched Tencent Sports members and senior members, among which, the monthly fee for ordinary sports members is 30 yuan, the quarterly fee is 72 yuan, the annual fee is 264 yuan, the monthly fee for senior sports members is 88 yuan, the quarterly fee is 198 yuan, and the annual fee is 720 yuan. Both members can watch live broadcasts of NFL, NHL, CBA, NCAA, Wimbledon and the US Open. The difference is that sports members can only watch the live broadcast of one NBA team, and they can get two tickets to watch any two paid games every month, while senior sports members can watch all NBA games live.
PP Sports divides sports members into event-enjoying members and senior sports members, among whom senior sports members can watch all paid sports content on the PP sports platform, with a monthly fee of 98 yuan and an annual fee of 998 yuan.
Members who enjoy the activities are divided into football clubs, domestic football clubs, Premier League, Serie A and Bundesliga, with monthly fees ranging from 18 yuan to 60 yuan. Comparatively speaking, the sports membership mode of Mi Gu Video is unique, including both sports members who are loyal fans of vertical events and "all-ticket" products that meet the needs of watching all sports events.
It is understood that the "All-in-One Voucher" product launched by Mi Gu Video is a brand-new payment method that combines the actual needs of users, mainly focusing on the core demands of "saving money, convenience and practicality" and bringing users more flexible and cost-effective services.
Compared with sports members of other platforms, the exclusive "pass ticket" launched by Migu Video has the following advantages: First, it is highly flexible and does not require members. According to the actual demand of watching the game, users can freely choose 15 yuan (including 10 pass) and 30 yuan (including 30 passes). On this basis, diamond members and exclusive users of diamond TV can choose.
Second, the cost performance is high. A "coupon" can be used to watch all sports events. Users can watch all sports events on Mi Gu video at will, and watch paid content such as Europa League, Super League, AFC Champions League, CBA and UFC at will.
Third, enjoy the dual experience of sports and entertainment. Top sports content, the latest film and television dramas, popular variety shows, VIP exclusive film library, catch the whole thing, watch the ball and chase the drama. From now on, users only need to log in to the Mi Gu video sports area, click "Watch the ball in new events as low as 1 yuan" and enter the activity area to buy a pass.