Physical stores are divided into direct stores and agency stores.
1. Direct stores: stores directly managed by New Balance Company (such as Beijing flagship store and Shanghai flagship store, etc.). ), and there will be some restrictions on direct stores.
2. Agent: The strength of New Balance Company is product research and development, but the market operation modes in different countries are different. The China market is entrusted to an accessory company. It is said that the contract with attachments is three years, and now it has been fulfilled for one year. There are more than 100 stores in Beijing, and there will be more than 800 new stores in New Balance this year.