Jordan aj 1 Why is it so expensive?

Although Nike's brand has long been known to everyone, and Nike's popularity is well known, in fact, Nike's shoes are not all expensive. There are also many shoes ranging from 200 to 300, and many shoes ranging from 500 to 600 are more expensive. However, we will find that each color scheme of aj 1 series is very expensive, ranging from 7800 to100000. Why?

1, brand value

Because Nike and Jordan originally pursued sneakers, what's more, the cooperation between Nike and Jordan magnified the brand value of aj 1 many times.

2. Appearance value

Aj 1 Although it is a basketball shoe series, everyone can easily control it, whether it is cute girl, soft man, muscular man, uncle or royal sister. No matter what style of clothes you wear, aj 1 will not seem out of place and blend in naturally.

3. Star effect

Aj 1 beautiful, good match. Naturally, many stars will wear it in many public views, which means that many stars are speaking for it for free and promoting it, and naturally more and more people will follow suit.

4. Marketing means

Except for the non-genuine aj 1, most aj 1 are sold in limited quantities. When selling, you have to queue up and draw lots in official website or offline stores to get the qualification, which will make people more eager to buy.

Step 5 make a big splash

In recent years, more and more people are frying shoes. Shoes snapped up will be resold at a higher price, and shoes grabbed in stores will be sold again, which will earn thousands more in your pocket. This phenomenon is becoming more and more serious at present, which is also a very important reason for the high price of aj 1.