Ground team is the abbreviation of ground extension personnel. Didi's main work is advertising, market research, customer return visits and product promotion. Its workflow seems simple, but it is not. If you want to do a good job in land promotion, the pre-planning work is very important. We need to determine the time and place, business circle, peak area and time point of land promotion in the early stage. If we do these planning work well, land promotion will be very effective. Enterprises in the APP field also adopt push mode for promotion, such as take-away and taxi companies in the APP field.
Sweeping the street originally refers to capturing photos online and then using them in the sales field. It refers to visiting customers block by block to find target customers when they can't find the target customers.
The difference between the two is that the former casts a net in an all-round way, promoting everyone in the promotion area as a potential customer, while the latter casts a net in an all-round way, focusing on fishing, and screening valuable customers by sweeping the streets.
What does "push" mean?
Didi is the abbreviation of ground extension personnel. In terms of game promotion and mobile application promotion, there are Netease, Sohu, Journey (Giant), Perfect World, Guangyu and the Ninth City, and they have reached the second-tier cities, among which Giant Company is the most mature and in-depth. As long as there are Internet cafes in the surrounding towns, you will see the shadow of Journey Didi.
20 14 began to provide push services, specifically for Internet companies to provide push services for products such as APP and WeChat official accounts. On 20 15, we set up a drip-push bar, tailor-made a set of landing plan for each enterprise, accurately analyze the target population, divide the promotion area, and then carry out drip-push.
Through activities and prizes, attract users to complete registration, bind bank cards and place orders online. 2015165438+1October 12, the platform of push service announced that it has obtained tens of millions of PRE-A rounds of financing, and the specific investors are unknown.
It is reported that Didi Bar is integrating the resources of upstream CP customers and downstream Didi teams. Didi Bar belongs to Guangzhou Meng Zhuo Technology Co., Ltd. Since its registration in September this year, it has integrated more than 200 Didi teams in Guangdong, Guangxi and Jiangxi, occupying 30%-40% of the market. At present, it has served more than 20 upstream CP customers, and the customer unit price is more than 1 10,000. "Push it" will add 3~4 CP demands every week.
On August 2016 19, "Ditaiba" announced that it had obtained an investment of 30 million yuan, which was led by Huaying Capital, followed by Yuanhe Origin, Hua Ze Capital and Ningbo Huiya. This is the second financing of "Didui Bar" after it obtained1100000 Yuan Pre-A round of financing last year10.
Zhang Bin, founder of Didi Bar, said that the financing will be used for the national self-built team and new product research and development layout. Extended data:
Tips for doing offline push: skills for distributing leaflets-content articles! First, the content should have practical value.
For example, Chaoshan beef hotpot restaurant shows every part of beef, its name and meat quality on a single page. For customers, you can know a little about beef, and customers even want to take this leaflet home for collection. Second, the content should have a real discount. KFC's single page is full of coupons, and few customers will throw them away! The skill of distributing leaflets-shaping articles! First, creativity: don't send a piece of advertising paper in the same way! It is easier to think creatively with your own products.
1. For example, a flower shop has prepared a handful of flowers of various colors and put different coupons at the bottom of each flower, so that customers can only receive one flower. (In fact, the cost of a small flower is not high. The form of "drawing lots" has greatly stimulated the interest of customers, and giving a small flower for free is also a move to make customers happy; Random coupons can also be * * * customer consumption, coup! ) 2. Beauty: Don't give customers anything that looks like your advertisement and big logo. Remember to think from the user's perspective.
Show your content in an elegant and convergent way, leaving customers blank. If the design level is not high enough, please try to be concise! Third, practicality: the principle is that the more useful it is to customers, the better, and the longer customers can use it, the better.
1. Put the single page in the bag and give it to the customer. Of course, the more interesting the shape of the bag, the better
The bag is practical and interesting in appearance, which increases the customer's goodwill.
What do you mean by push in marketing?
It is ground promotion or carpet promotion, which is a concept opposite to air and online media. In the stage of brand or product promotion, the two promotion methods are combined with each other. Simply put, it's a promoter, a propagandist, who wants to work on the street.
Didi is the abbreviation of ground extension personnel. In terms of game promotion and mobile application promotion, there are Netease, Sohu, Journey (Giant), Perfect World, Guangyu and the Ninth City, and they have reached the second-tier cities, among which Giant Company is the most mature and in-depth. As long as there are Internet cafes in the surrounding towns, you will see the shadow of Journey Didi.
Extended data
As far as the goal is concerned, the push is generally divided into three categories:
1, sales-oriented push, the assessment indicators are clear and controllable, such as cards at the entrance of supermarkets, such as selling insurance at intersections.
2. Brand promotion, such as new products and drinks, such as real estate roadshows;
3, increase the real user-oriented push, such as scanning code of various apps on a street now. Although the latter two goals are clear, they are not simple to calculate.
No matter what role you play or how you do business, these "pushes" are only to achieve the indicators assigned above. As "pawns" on the front line, they must obey orders. So "Tutui" is actually such a group of task executors. As executors, their income is not rich, but they have to bear the risks from all walks of life directly, and they don't even know if they can continue to work tomorrow.
References:
Sogou encyclopedia-Didi tui
What is the role of this promotion?
Didi's main job is to collect information about Internet cafes and pay regular visits to them. The information of internet cafes includes the number of machines, IP, etc. The purpose of regular return visits is to improve the relationship between customers and customers, and then you can post your own promotional materials and install your company's new games.
Publicity materials include but are not limited to: sliding doors, posters, publicity POP, ink painting, car stickers and DM sheets. Didi is the abbreviation of ground promotion personnel, which refers to the marketing promotion personnel who spread all kinds of ground market resources with Internet cafes, universities and communities as the main components.
2016 March 15, CCTV 3. 15 party exposed the theft of QR code, credit card and other information. Extended data:
The so-called "pushing the land" activity is actually that enterprises promote products through temporary construction and on-site guidance.
In this way, users can effectively understand the usefulness, effect and help to life of the App. Because of the on-site explanation and guidance of the "push" personnel, netizens have experienced and become familiar with the functions of the App and are willing to use it for a long time.
Beijing Wangjing SOHO has a "street sweeping code". Dozens of companies concentrated on "pushing" and lined up in turn on the sidewalk about 100 meters, with the name and QR code of each company prominently marked. The small table has been laid out with leaflets and gifts on it.