Bar 1 Christmas Theme Activity Program Activity Theme:
Christmas program in Hengyang xx Bar
Activity purpose:
Stabilize existing customers and expand new markets.
Activity time:
65438+February 24th 25th
Campaign slogan:
Xx bar safe Christmas carnival night
Activity background:
Since the opening of our bar on August 20th, the business situation has been not optimistic, and the management has changed repeatedly. The company's personnel flow and the market competition is becoming increasingly fierce. If you want to survive and develop in Hengyang entertainment market, then, in a word, the key is to innovate. In terms of management, marketing and publicity, you also need to innovate, and the most important and urgent thing is to make up your mind to innovate in publicity.
Event planning:
xxx
1, subject text
A, Merry Christmas, xx! The Christmas special begins!
B, if you want a Christmas present, come to xx!
C, beautiful xx, make your Christmas more romantic!
D, let the cold winter have a boiling passion, xx in the name of "home"!
E. do you need a reason to come to xx? Romance, warmth, passion, and unexpected Christmas gifts, the mysterious Santa Claus makes you overjoyed!
F from now on, book Christmas booths and private rooms, and you will get exquisite gifts immediately.
2. Publicity media
A. Hengyang Evening News and company website.
B. large posters and banners outside the store.
C. in-store pop and mc publicity.
D. SMS platform and marketing outlets.
3. Activity decoration
A, take "Christmas" as the main line and add decorations as a means to highlight the festive atmosphere.
B. The words "Merry Christmas" and "Merry Christmas" should be marked on the doors of each private room and the walkways and steps of each floor.
C, bar entrance, aisle, hall decoration highlights the Christmas holiday atmosphere.
D, employees' clothing can be unchanged, and Christmas hats can be used, but the quality of service must be strengthened.
E. large Christmas trees create a festive atmosphere outside the store.
F, arrange Santa Claus to randomly enter the private room and give gifts.
The overall environment can play Christmas songs, improve the festive atmosphere and expand the visibility of enterprises.
4. Activity preparation
All kinds of Christmas gifts. (On-site distribution of guests)
B, three Santas. (Security personnel)
C. Christmas tree. (a big one, a hanging lamp, one inside and outside the store)
D, Christmas gift box. (The seal of "xx Bar" can be made and marked)
E, Christmas hat. (for service personnel)
F. sign banners, pens and notes. (For guests to sign)
5. Activity flow
A, 20 days before the completion of all marketing, complete all the activities needed to buy goods.
B, complete all the arrangements for the stage program before 23rd.
6. Activity expenses.
7. Purpose of the activity.
8. Event planning: xxx
9. Planning time: 65438+February 2.
Bar 2 Christmas theme activity plan. 1. Layout and decoration of xx bar at Christmas.
1, layout of main scenic spots, entrance to the hall, mainly Christmas trees.
2. glass.
3. The stairs on the second floor. (with our LOGO as the main theme, supplemented by Santa Claus)
4. The lighting in the hall should have a festive atmosphere. (You can hang some string lights in the shape of stars)
Second, the Christmas theme activities arrangement
1. Give the guests an apple bowl and put it on Christmas Eve to show peace.
2. A lucky draw can be arranged at Christmas. Gifts can be gold or discount cards and various small gifts printed with xxxKTVLOGO (they can be packed in traditional Santa Claus socks to surprise guests, and there will be a lucky draw after checkout).
3. You can launch some packages featuring xx bars and couples packages.
4. You can give away fruit bowls or special snacks in private rooms (xxx brand beer, wine or foreign wine) or xx bar.
You can put some fruits and sweets in the waiting area to show the festive atmosphere!
Third, the overall atmosphere layout of the hotel.
1. Distribute Miss Santa's clothes to various business districts, and Miss Santa will serve the guests.
2. Arrange two Christmas angels to greet the guests.
3. Arrange Santa Claus to send small gifts to every friend who comes to xx Bar.
Make arrangements and preparations before the 4th and 20th.
Bar 3 Christmas theme activity plan 1. Activity purpose:
20xx Christmas is coming! In order to let consumers realize the splendid brand momentum and unique Christmas cultural atmosphere of Shenlong Hotel, and strive to be more festive than in previous years, we highlight novelty and uniqueness in decoration and layout; In Changsha, we should intensify advertising, and at the same time improve the economic benefits, maximize the visibility and brand influence of the hotel.
Second, the activity time:
2xxx year 65438+February 24 -26.
Three. Location:
XX hotel
Fourth, the theme of the event:
Let's spread the bells of Christmas in all directions, and let's spread the blessings of Christmas to the world.
Verb (short for verb) activity:
(1) Christmas Eve on February 24th, 65438.
Theme: Peace is a "blessing"
Activity mode: All customers who spend money in Shenlong Hotel on the same day can give away the "Ping An Fruit" (Apple) activity. Customers can personally "pick" safe fruits, which means a year's harvest.
Specific content: "Christmas Eve" is a very affectionate night, and it is also a good opportunity for Shenlong Hotel to enhance its brand image. To this end, we plan to tie a "safe fruit" and a "affection card" containing affection on the Christmas tree, thus giving an ordinary apple an element of affection, care and warmth. The family card wishing peace also carries a year's support and the blessing of Shenlong Hotel!
Need support: a big Christmas tree (supplier support).
There are 2000 apples, and the cost is about 2000 yuan.
Love card 2000, cost 4000.
Santa Claus: Santa Claus rides a deer and carries a gift bag on his back. At this time, snowflakes were flying all over the sky, the song of "Tintin" sounded, and Santa Claus came. He took out Christmas candy from his bag and sprinkled it on the guests, deeply wishing busy people to enjoy happiness in time!
Need support: Santa Claus actor (provided by our company).
Deer (props 1000 yuan).
Snowflake machine 500 yuan.
(2) February 25th, 65438+ Christmas Eve.
Theme: Lucky 25.
Activity mode: any customer who meets any of the above requirements can participate in lucky activities.
Activity requirements: customers with waist circumference of 2 feet 5 inches, shoe size of 25 (40#), age of 25, mobile phone number of 25, birthday of 65438+February 25th are all lucky customers.
Activity content: Set up an activity area in the lobby of the hotel, simply arrange it, strengthen the active atmosphere of the hotel, and it is important to let customers have a feeling of holidays. Lucky customers only need to guess the price of the gift within one minute at the prompt of the host, and give it if they guess it right.
Need support: lucky gift (supplier support)
Other expenses forecast: 1000 yuan.
Bar Christmas Theme Activity Plan 4 Activity Time:
65438+starts at 20: 00 on February 24th.
Location:
Xxx bar park
Specific activity plan:
For each contestant, prepare a Christmas present in advance, and then write down the program you want the recipient to perform on a piece of paper, put it together with the gift, and then pack it.
After the contestants arrive at the event site, they give the gifts to the event host, who puts them together and puts a number on each gift. At the same time, they will prepare lottery tickets with the same number.
All the players are here. After the activity begins, everyone draws lots first. After the lucky draw, the first player will receive the first gift, open the gift on the spot, and perform the program according to the comments in the gift. After that, it is carried out in numerical order, and all participants have equal opportunities and are fair and reasonable.
Those who refuse to perform as required will be punished for lying on the ground pouting and playing pp, so that everyone present can play PP.
Precautions for activities:
1, don't sign the note in the gift!
2, the requirements of the performance program, as far as possible creative, but also within the scope of the average person can bear, put an end to the requirements of hurting self-esteem.
3. Snacks and drinks in the activity are all purchased centrally.
Warmly welcome friends and relatives to participate in the activities.
Bar 5 Christmas theme activity plan 1. Venue layout
There are all kinds of colorful pictures printed with Christmas, snowman (Teng Tu) (Santa Claus) (gifts) and snowflakes at the door of the bar, and some Christmas decorations "Merry Christmas" are hung inside the venue. There is a xxxxxx-meter-long Christmas tree at the door, and seven-color light bulbs are hung on the coconut tree. Turn on the light at night. It's best to arrange carpenters to make a wooden house.
There is a "Santa Claus" at the door to greet the guests on Christmas Eve. During the business hours, the venue will be constantly frequented and gifts will be distributed. The waiters in the bar are all wearing Santa hats. Prepare the lottery box and Christmas decorations on the stage.
Second, the personnel arrangement
1. Manager: fully responsible for the reception, formulation, implementation and cost control of business projects; Administrative leadership, responsible for the use of employees and the management of related personnel. Release news and information to the outside world and coordinate advertising activities.
2. Welcome staff: responsible for the scheduled reception service.
4. Cashier: Responsible for accurate and rapid daily settlement, consciously abide by financial discipline and financial system, and check daily income and cash with books.
5. Bartender: Performing fancy bartending.
6. Site leader: supervise the waiters of the team, complete the task with high quality and efficiency, and check the maintenance, maintenance and cleanliness of the waiter gfd and the service area.
7. Attendant: provide efficient and high-quality service, obey the arrangement of the foreman, do all the work according to the standards, try to help the guests solve various problems, and report the guests' problems and complaints to the foreman in time when necessary.
8. Audio engineer: provide high-quality and efficient audio services, maintain audio equipment, do a good job in maintenance and ensure business.
9. Buyer: Purchase raw materials and various equipment in batches according to the bar plan.
10. Electricians and engineers and technicians: do a good job in the detection and maintenance of equipment circuits.
1 1, stage manager and dj: Several actors: responsible for the performance and music of the whole event.
12. Take two people from the service staff to pretend to be Santa Claus.
Third, the preparation and publicity work
1. Make a promotion menu. (Replacing existing liquor labels)
2. Make an activity plan. (arranged by the stage supervisor)
Fourth, advertising.
1, TV advertisements spread rapidly.
2. Broadcast advertisements.
3. Newspaper advertisements. Consider the cost, which is decided by the leader.
4, promotional materials popx2 advertising inkjet. (1, Pingyi Night and Christmas; 2. New Year's Day)
Verb (short for verb) timing
1 No.,February1No.and February 65438+No.20 are respectively: advertising of promotional materials popx2, procurement of raw materials, purchase of equipment, connection of performances, staffing and arrangement of Christmas venues.
2. 65438+February 21-65438+10 month.