Adidas neo belongs to adidas sports and leisure series, which is the freshest sports and leisure brand integrated into your daily life. Adidas neo was officially launched-Channel Neo, a platform specially for young people, as a bridge to communicate with "active" teenagers.
Extended data:
brand positioning
1, naturally active:
Youth sunshine. Energy is invincible. ?
2. Enjoy this moment:
Completely follow the latest lifestyle and fashion. Pay attention to love new things. Communicate with consumers with the most popular communication tools. Fearless change. Embrace change. ?
3. Personality affinity:
Neo is casual and friendly. Embrace neo and embrace the world. Neo encourages the younger generation to explore boldly.
4. Infinite youth:
Positive optimism. Extraordinary energy. Never satisfied. Pursue fun. /5, fresh and full:
New ideas. Brand new products. Always explore innovative ways to engage consumers in social and retail activities. /6. Explore:
Keep exploring and trying. Embrace new ideas, new possibilities, new trends and new attitudes.
Baidu encyclopedia -adidasneo