Xtep Group is a multi-brand and international sporting goods enterprise, specializing in the design, research and development, manufacturing and marketing of sports shoes, clothing and accessories. The enterprise was founded in 1987, Xtep brand was founded in 200 1, and was listed on the Hong Kong Stock Exchange on June 3, 2008. 2065438+2009 acquired a number of international brands overseas, which opened the road of multi-brand internationalization development.
After more than 30 years of development, Xtep has become a leading sporting goods enterprise in China. The group owns the main brand Xtep Xtep (China), as well as internationally renowned sports brands such as Soconi (USA), Mairel (USA), Gasway (USA) and Palladium (France) among Paladins.
Xtep brand:
1, Xtep Xtep?
Xtep is to position the public's professional sporting goods, adhere to the unique positioning of "sports fashion", and provide consumers with sporting goods with both personality and cost performance. Xtep brand symbol "X" embodies the brand culture of "avantgarde, fashion, individuality and freedom". 20 12 entered the field of children, advocated the release of children's nature, cared for children's healthy and happy growth, and committed to providing children's sporting goods with high cost performance and rich categories.
2. Xtep children are suitable for Xtep children?
Xtep Children was founded in 20 12, focusing on children aged 3 ~ 15. With the brand positioning of "Xtep children's sports experts know more about sports growth", focus on sports scenes and deeply understand the needs of consumers of different ages in kindergartens/primary schools/junior high schools. Focus on professional sports, increase R&D investment in functional science and technology, and strive to provide professional sports products and comprehensive solutions for children's sports in China. Help young people in big countries grow up better.
3. Xtep Sokoni Sokoni Sokoni
A running expert from the United States, founded in 1898, is a world-famous brand of running sports for a century, focusing on the design, research and manufacture of running shoes, pursuing the ultimate comfort of products, making runners feel pleasant experience, constantly breaking through and creating more life possibilities. On 202 1, Saucony officially reached a cooperation with Crossing the Mountains and Seas of China and became a gold medal partner.
Reference to the above content: Baidu Encyclopedia-Xtep