Migu video didn't broadcast the Champions League because it didn't have copyright.
According to UEFA official website, there are only CCTV and iQiyi in China in the Champions League in 2023-2024 season. Migu video does not have the copyright to broadcast the Champions League.
On August 10, 2023, at the start of the new Premier League season, Xin 'ai Sports officially announced that it had won the exclusive new media rights for Chinese mainland's 2023/24 Champions League, Europa League and UEFA.
Migu Video is a high-quality integrated video client service launched by Migu Video Technology Co., Ltd. for Internet users, providing high-quality content such as movies, variety shows and live broadcasts. At the same time, with the membership system as the axis, the full-scene multi-terminal cross-screen privilege interoperability of mobile phones, PCs, TVs and tablets is realized.
Main functions of Mi Gu video
1, video on demand
With video content as the core, create a new media ecosystem, including hit dramas, variety shows, movies, sports events and so on. Relying on the basic streaming media capabilities, we will establish the live video service capabilities all over the country, and integrate the live broadcast and commentary resources of CCTV and David in the country; At the same time, live performances such as star meetings, concerts and concerts are provided.
2. Sports events
24-hour live broadcast of major sports events at home and abroad, basketball, tennis, volleyball, WWE, UFC and other exciting sports events, to create a one-stop sports content service platform.
3. The most complete video content
Over 720,000 hours of high-definition video content, true 4K ultra-high-definition content exceeds 26,000 hours, covering users of all ages, including classic old films, premieres, anti-war dramas, hot new dramas, popular variety shows, secondary animations, etc., offering users a film and television feast.
However, during the bidding process, Migu may not have successfully obtained the right to broadcast the Champions League events, which made it impossible to broadcast the related games live. In short, there may be many reasons why Migu does not have the right to broadcast the Champions League.
Although Migu, Aiyouteng and other platforms have their own advantages, the broadcasting rights of Champions League events may be affected by copyright distribution, traffic of large-scale events, bidding results and other factors.