As the saying goes, if you can't talk properly, you can't talk properly, and words will sell well. This shows the importance of sales language. Salespeople mainly eat by mouth, so an excellent salesperson must have excellent eloquence. Here are three skills to improve sales language for your reference!
Salespeople should pay attention to language art if they want to make product introduction attractive and stimulate customers' interest and desire to buy. Show your language charm to customers. Please note the following points:
1. Introduce in a language that customers can understand.
Easy-to-understand language is most easily accepted by the public. Therefore, you should use more popular sentences in language use to make your customers understand. Salespeople's introduction to products and trading conditions must be simple and clear, and the expression must be straightforward. If the expression is unclear and the language is incomprehensible, communication barriers may occur and the transaction may be affected. In addition, salespeople should also use the unique language and conversation style of each customer.
A company just moved to a new office area and needed to install a mailbox that could reflect their company's characteristics, so the boss consulted a company. The young man who answered the phone listened to the boss's request and insisted that the boss wanted their company's CSI mailbox. This CSI puzzled the boss, and the boss asked the salesman if this CSI was metal or plastic. Is it round or square?
The shop assistant was confused by the boss's question. He said to the boss. If you want to use metal, use FDX. Each FDX can be equipped with two ncos. ? The letters CSI, FDX, NCO confused me, so the boss had to say to him helplessly: Bye-bye, contact you again when you have a chance! ?
The boss wants to buy office equipment, not letters. But these codes make the boss confused, and the boss is embarrassed to admit that he doesn't understand them at all. Forget it, save yourself some face, and the boss can buy it at another house! Therefore, the first thing a salesperson should do is to introduce his products in a language that customers can understand.
2. Introduce by telling stories
Everyone likes to listen to stories, so if you tell stories to introduce your products, you can get good results.
Any commodity has its own interesting topics: its invention, production process, the benefits that products bring to customers and so on. Salespeople can choose lively and interesting parts and string them into exciting and moving stories as an effective sales method. So Paul, the sales guru? Meyer said: In this way, you can cater to customers, attract customers' attention, make customers have confidence and interest, and then achieve the purpose of sales without difficulty. ?
3. Impress customers with vivid descriptions.
? Speaking must touch the heart of the customer, not the head of the customer. ? Why do you say that? Because the customer's wallet is closest to his heart and touches his heart, it touches his wallet!
The most effective way to impress customers is to describe them vividly. Just like once I went shopping with my husband, the lady who bought clothes said a word to her wife, asking her to take out her wallet without hesitation, even her husband couldn't pull it. What did the salesman say to his wife? Very simple, the sentence is:? Can wearing this dress make you beautiful? . ? Complete your beauty? Let the wife be tempted in one sentence. This female shopkeeper is really good at talking and doing business. In the customer's mind, it is not that the customer is managing her business, but that she is perfecting the beauty of the customer. Although this is also a compliment, it sounds completely different.
4. Explain in humorous language.
Everyone likes to deal with humorous people instead of staying with a dead person, so a humorous salesperson is more easily recognized by everyone. There are always two insurance salesmen in a certain community. They belong to two different companies. One day, when an owner was consulting. He expressed doubts about the efficiency of the insurance company. At this time, the salesman of Company A said that nine times out of ten, his insurance company delivered the check to the policyholder on the day of the accident. But the salesman of company B said to him: That's nothing! One of my clients accidentally fell downstairs, and I handed him the check for payment before he landed. ? Finally, there should be no doubt about which insurance company the owner chooses.
Humor can be said to be the golden key to successful sales. It has strong appeal and attraction, which can quickly open the door to customers' hearts, make customers have a good impression on you and goods or services after smiling, thus inducing the purchase motivation and facilitating the rapid conclusion of the transaction. So the attraction of a person with language charm to customers is simply unimaginable. An excellent salesperson is someone who knows how to integrate language art into commodity sales. It can be said that a successful salesperson should cultivate his own language charm. With the charm of language, there is a possibility of success.
;