Yangfeng Road Night Market is quite remote. It is ten kilometers away from the traditional urban boundary of Nanning, that is, the expressway ring road, while the original north-south expressway is only a stone's throw away. According to the concept of the elderly in Nanning, even the scope of "Nanning" is not counted, and the night market is launched on a broken road between two barren slopes. In the past, there was a cement factory here, but it was abandoned in the 1990s. If you were here five years ago, you will find that apart from the occasional muck truck, the only tourists here are some adventure enthusiasts who occasionally organize adventure camping activities. So what makes such a remote place spontaneously form such a hot night market in just one or two months?
The first is the weather. Recently, with the easing of the situation in Guangxi and the arrival of summer, citizens' shopping desire is steadily recovering. The night market is spontaneously formed at the beginning of the summer night market consumption season, which is just the right time.
Secondly, the geographical location, the occupancy rate of several large residential areas around Yangfeng Road Night Market has steadily increased, and the "fireworks" around wuxiang new district are far less than the old city, so the surrounding residents have market demand for visiting the night market. At present, Yangfeng Road is just a broken road, with little traffic on weekdays. Setting up a stall here will not affect the traffic. Here, next to Lengtang Village Station of Metro Line 4. Although the place is a little off, it is convenient to have a direct subway.
Moreover, it is set off by "peers". Recently, the passenger flow of the five traditional night markets in Nanning has decreased for various reasons. As the oldest snack night market in Nanning, Zhongshan Road Night Market was once rated as one of the "Top Ten Snack Night Markets in China". However, with the transformation of the old city in the southern section of Zhongshan Road and the opening of the commercial complex Wanxianghui in the southern section, the scope of Zhongshan Road Night Market has been reduced by half, and its popularity is not as good as that in its heyday.
As for the remaining northern section of Zhongshan Road, the old city reconstruction plan has been announced recently. According to the model of "three streets and two lanes", the old city will be restored to its original state and the style of the old city of Nanning in Ming and Qing Dynasties will be restored. Although the night market may be retained in the future, it will inevitably be greatly affected in the two years or so after the transformation and construction of the old city.
The transformation of the old city also affected Shuijie Night Market and Jian Zheng Road Night Market. The water street riverside complex project has been in full swing, and the most lively peak lanes are basically in the construction area. Jian Zheng Road, as the key area of the old city reconstruction in Nanning's old unit compound in the next few years, will carry out the work of demolishing the old and building a new one. For example, the old unit communities on both sides of the intersection of Jian Zheng Night Market will be built with fences as soon as possible. Nongyuan Road Night Market mainly depends on the surrounding college students' consumer groups. But some time ago, because students couldn't get out of the campus, the flow of people in the night market of Nongyuan Road was greatly reduced, and their vitality was greatly damaged. The weakness of the traditional night market street has given Yangfeng Road a chance to rise.
Finally, the most important thing should be the communication efficiency of the "Internet celebrity era". In the era when traffic is king, all kinds of short videos and live broadcasts of "network celebrities" have made the publicity that originally took several years become a household name in just two weeks. These days, Nanning anchors of major live broadcast platforms have gathered in this night market. The live broadcast of the night market has almost become the biggest "traffic password" in this city, which in turn makes more citizens who have seen relevant content want to join in the fun.
However, as the saying goes, "under the grand occasion, it is actually difficult to get along." Although the Yangfeng night market is extremely hot at present. However, the night market is actually a marathon rather than a 100-meter sprint. If you want to do it for a long time instead of a gust of wind, Yangfeng Night Market will face many difficulties. The first is high homogeneity. Because most vendors are scrambling to set up stalls in a short time, the types of snacks are particularly repetitive, and the homogenization is serious. The lower the difficulty of making, the more serious the homogenization phenomenon is.
At present, the local community has set up about 300 stalls in the night market, including more than a dozen stalls cooking pressure cooker seafood, fried food, snail powder and duck feet pot, more than 30 retail stores of various fruits and an estimated 50 barbecues. And the simplest drinks, especially handmade lemon tea, if you count the "trunk" shops on both sides, there are forty or fifty in total. Therefore, the homogeneity is too high and there is no characteristic, so it is difficult for guests to have the idea of coming again.
In addition, the location is always too biased, which is the pain point that Yangfeng Night Market can't get around. Apart from Wanda Mao, which is a kilometer's walk, there are no large shopping malls around, so it is impossible to form a coordinated promotion of "shopping malls-eating night markets" in the old city. If we hold the idea that people who live in the old city will take the subway for half an hour and cross half the city just to eat some nondescript snacks that can be bought everywhere in the old city, then Yangfeng night market may not last long.