Spongebob's position in the United States

A household name. According to Sina Entertainment Network, Spongebob is still a household name in the United States and is the pillar of Nike animation. The money earned by image licensing alone every year is astronomical. Spongebob has been popular in the United States since its launch in July, 1999, and won the national children's TV cartoon viewing champion, and won the American cable TV network viewing champion for eight consecutive years.