Arthurs (XE-XXEZZ) reposes the founder's feelings of paying equal attention to individuality, fashion and originality, and interprets the unique fashion personality of the essence of brand culture-originality is nameless, anonymity begins with originality, and reflects a free and easy attitude towards life. Brand name: arthurs arthurs category: casual wear company name: Zhiwei Clothing (Luoding) Co., Ltd. Company address: 8th floor, Block D, Huafu Building, No.8 Chaoyangmen North Street, Dongcheng District, Beijing.
[Edit this paragraph] Source
Arthurs originated from a famous German leisure brand. Founded in 2002, Zhiwei Clothing (Luoding) Co., Ltd. repackaged the brand with its unique style and fashionable leisure design, which injected a new force into China's leisure clothing. The company's working team has many years of experience in the retail and leisure clothing business in China. Zhiwei Clothing was established only two years ago, and all employees of the company are full of enthusiasm and vitality, facing the challenging market with years of accumulated clothing experience. The strong cohesion of enterprise spirit profoundly affects every employee's heart, strong sense of belonging, mutual trust, seamless teamwork, steady progress, continuous progress and continuous progress. The overall cohesion can easily and profoundly experience the profound arthurs brand culture from every piece of clothing. Up to now, the company's market operation has spread all over the country, successfully providing consumers with high-quality fashion casual clothes. King Arthur's brand is developing rapidly and vigorously. At present, it has reached 100 specialty stores, and it is expected to increase to 200 by 2005. King Arthur
[Edit this paragraph] Brand story
Arthurs's design from Germany is designed for young men and women who like to mix and match at will and emphasize individuality and unique style. It provides a series of comfortable and leisure products that can be created by themselves, pursues the modern concept of showing their leisure and wears their own unique style and creativity. Arthurs creates a free and unrestrained dress taste for customers and is the best endorsement brand to wear a life attitude. Using the random modern concept of self-creativity, any combination can show vitality and wear a personality style. Arthurs is not only a clothing brand, but also a fashion image that can shape itself. It is expected that arthurs will lead the trend in the future and become the best choice for customers to wear and lead the fashion. Arthurs arthurs originated from a famous German leisure brand and was founded in 1992. It is famous in Europe for producing and selling high-grade casual clothes and has spread all over the world. In 2002, Arthur entered the China market. The company's working team has many years of experience in China retail casual wear, and all employees of the company are full of enthusiasm and vitality, and actively face the challenging market by using the clothing experience accumulated over the past years. The strong cohesion of enterprise spirit also profoundly affects every employee's heart, strong sense of belonging, mutual trust, seamless teamwork, steady progress, continuous progress and continuous progress. The overall cohesion can easily and profoundly reveal King Arthur's strong brand culture from every piece of clothing. Up to now, the company's market operation has spread all over the country, successfully providing consumers with high-quality fashion casual clothes. Arthur brand has developed rapidly and prospered. At present, it has reached 100 specialty stores, and it is expected to increase to 200 by 2005.
[Edit this paragraph] Brand development
The design from Germany aims to provide comfortable and casual clothes for young men and women who like to mix at will, emphasize their individuality and unique style, show their modern concept of leisure and advocate their own unique creative style. After arthurs entered China, he incorporated more Asian characteristics into internationally renowned brand values, determined to become the leader of Asian leisure brands, and set off a Germanic leisure wave in Asia. Founded in 1992, Arthurs is famous in Europe for producing and selling high-end casual clothes, and its product sales network has now developed to Europe, America and Asia. The combination of comfort and solemnity, the reinterpretation of individuality and implication and tolerance reflect the unique views of its internationally renowned brands on clothing everywhere; Arthurs creates not only a feeling of dressing for customers, but also a free and easy attitude towards life and a self-concept of life. King Arthur preached unity, perseverance, patience, full of fighting spirit and the spirit of taking risks. King Arthur conquered the United States and Canada, the birthplace of leisure culture, and also made the arrogant Japanese take off their suits. Today, he came to the German leisure brand us and devoted himself to becoming the top leisure brand in the world. Arthurs arthurs has always been welcomed by young men and women all over the world with its passionate and energetic brand style. In the autumn of 2004, Stephanie, a famous female singer in China, was officially signed as the brand's Asia-Pacific spokesperson, which added new vitality to the development of the brand. Established in 2002, Zhiwei Clothing (Luoding) Co., Ltd. is a new star in the clothing industry, mainly producing and selling casual series clothing. At present, it has branches and offices in Beijing, Shanghai, Tianjin, Guangzhou, Chengdu, Chongqing, Shenyang, Harbin, Dalian and Xi 'an. In less than three years, the number of arthurs (XE-XXEZZ) stores has reached nearly 200, covering North China, East China, Central China, South China, Northeast China and Northwest China. The company's commitment to joining customers is "customer service-oriented, implementing refined management, constantly increasing brand value, and realizing the win-win goal of customer profit and company profit".
[Edit this paragraph] Brand strategy
Seeing the country's huge economic development potential, Zhiwei Clothing Co., Ltd. launched the fashionable leisure brand arthurs (XXEZZ) in Chinese mainland in 2002 to provide high-quality leisure clothes for young people in China. The brand is planned and operated by a group of professionals with rich working experience. After the brand is launched, it can be widely recognized and supported by consumers immediately. When Stephanie, the Asian music diva, became the brand spokesperson of arthurs, the popularity of arthurs in the domestic fashion industry was greatly enhanced because of her personal charm and bright and healthy image. Arthurs arthurs brand takes [MilitaryLook] as the backbone of clothing design, and launches a number of clothing series with novel design, fashionable style, comfort and durability every season. Based on the firm business philosophy of "knowing the market and leading the trend" and through effective brand management and operation, arthurs will surely become the most influential leisure clothing brand in Chinese mainland and even Asia in the foreseeable future. Arthur put forward the concept of "individualism and humanistic feelings" in casual wear, set a potential new standard, objectively pointed out the development trend of casual wear in China, and put Arthur in a leading position. Establish, maintain and consolidate the relationship between arthurs and "individualism and humanistic feelings", and bring customers a clothing series that fully advocates individualism and pursues "humanistic feelings" with casualness, authenticity and self-confidence in today's coexistence of retro style, hip-hop style and Japanese and Korean style.
[Edit this paragraph] Media reports
Arthur's "Individualism" Show New Year article Source: b4 Edition of Fashion Life Weekly Author: john young Release Time: February 2, 2007 Arthur's Spring Festival is approaching, and various social activities such as receptions and New Year's Eve dinners are competing to be staged. "What can best show yourself" has become a headache for urban youth who advocate individualism. Too ostentatious, and ordinary clothes are too boring. Recently, arthurs, a well-known German leisure clothing brand, released new clothes in 2007, which added new impetus to the pursuit of fashion for urban young people with its consistent Germanic trend concept. Stephanie, the pop diva in the music world, showed her energetic, outgoing and cheerful personality and unique self-characteristics, and became Arthur's brand "label". Facing the demands of urban youth for clothing, arthurs inherited the unique elegance and profound lineage of the Germanic nation, and perfectly combined nobility and leisure with a brand-new "humanistic sentiment" style. From coats, windbreakers, sweaters, T-shirts and sweaters to pants, casual pants, jeans and khaki pants. On the basis of comfortable fabrics, fit tailoring, bright colors and patterns, it skillfully penetrates into fashionable and personalized design details. Although in the Asian region where Hari is prevalent, it still provides an absolute Italian flavor, allowing urban youth to show their absolutely unique self and have the confidence of "green with red". In order to avoid the problem of "shirt collision" when urban youth wear arthurs, "more money but less" has become arthurs' personalized solution. Arthurs launches tens of thousands of fashions every year, and the number of each fashion is generally small. Even the best-selling styles are limited in arthurs. Arthurs has cultivated a large number of loyal followers of urban fashion through this way of "creating shortage".
[Edit this paragraph] Brand endorsement
Stephanie, the queen of Singapore, became the spokesperson of the clothing brand arthurs. Yesterday, she held a signing ceremony in Beijing, which attracted hundreds of media from all over the world and proved her charm. In addition to champagne at the signing ceremony, the person in charge of arthurs also presented her with an exquisite glazed horse, which not only means Stephanie herself, but also means that the cooperation between the two sides is successful. On June 5438+ 10, 2004, the company decided to choose Stephanie, the diva of Chinese music, who is most in line with the spirit of King Arthur, as one of the image spokespersons of King Arthur (XE-XXEZZ) in the Asia-Pacific region. On 2 1 day, the company held a grand press conference in Kerry Center, and formally invited Stephanie to join arthurs (XE-XXEZZ). "arthurs" is the best brand for customers to wear free and easy clothes, and it is also the best brand to put on life attitude. Using the random modern concept of self-creation, any combination can show vitality and wear a personality style. Stephanie, the music queen of China, is a versatile artist. She not only showed her extraordinary talent in her singing career, but also never compromised her attitude towards life. Her lively, cheerful and self-confident attitude is the spirit of "arthurs". "arthurs" is not only a clothing brand, but also a fashion symbol that can shape a unique self. It is expected that Stephanie, the diva of music, will set off the trend of "arthurs" and become the best spokesperson for customers to wear more clothes to guide fashion.