In 20 19, Dior announced the launch of Dior x Air Jordan 1 OG in cooperation with Nike's Jordan brand. As soon as the news came out, it caused a lot of heat in the circle of shoe fans. After all, Air Jordan has always been one of Nike's most popular series.
In July 2020, Dior x Air Jordan 1 was officially listed. Only 13000 pairs of new shoes are produced, of which 5000 pairs are obtained by VVIP customers and the remaining 8000 pairs are sold by lottery. According to the data released by Dior, after the pre-sale opened, 5 million people applied to buy, which shows that consumers' desire to buy is unprecedented.
At the same time, in order to expand the product promotion again, Dior also invited China brand ambassador, Huang Xuan, and young actors such as Jin, Jeffrey and so on to promote the product.
Introduction to Nike
Nike is a world-famous sporting goods manufacturer. Nike logo is a small hook, simple and powerful, as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods.
Nike is known as "the most successful consumer goods company newly established in the world in the past 20 years". In addition to enhancing the performance of high-tech sports, Nike sports shoes now pay more attention to fashionable shape design, and frequently cooperate with trendsetters from all walks of life in various countries to launch a joint limited edition. In America, as many as 70% teenagers dream of owning a pair of Nike shoes.