Why do formal examination and substantive examination take so much time in the process of trademark registration? Will it be faster to buy a trademark directly?

Beijing ChinaSoft Group reminds that the formal examination and substantive examination of trademarks account for most of the time of trademark registration. In general, the time for substantive review is about 12 months. The formal examination of a trademark refers to whether the documents and procedures for applying for trademark registration comply with the law. If it meets the legal requirements, the examination institution will compile the application number, determine the application date and issue the Notice of Acceptance of Trademark Registration Application, which will make the substantive examination of trademarks more complicated. Examination of the substance of a trademark is a series of activities carried out by the trademark registration authority to check whether the application for trademark registration conforms to the provisions of the Trademark Law, such as information retrieval, analysis and comparison, investigation and study, and decision to give a preliminary examination or reject the application. If you buy a trademark directly, the time is definitely shorter than the newly registered trademark, but the price of buying a trademark is higher than the newly registered trademark.