On may 7th, 20 13, iqiyi and PPS announced the merger, and the merged iqiyi company has two brands at the same time, becoming the largest online video platform in China. According to the data of iResearch IUT 2065438+August 2003, iQiyi and PPS have reached the first place in the industry in terms of user scale and duration, and the monthly users of the whole network cover 357 million. On the mobile side, the cumulative monthly user coverage of the two major brands of mobile video is as high as 66.579 million, accounting for half of the industry.
The design concept of iQiyi logo is "iQiyi, screen life", with "screen" as the core visual element. Based on the ubiquitous development trend of "screen", it fully embodies the interactive characteristics of multi-screen integration and online video. The concrete performance of jumping out of the play button shows the intention of the leaders in the era of full screen.
In the era of full screen, the relationship between media and users is by no means simple, but an information content service based on interaction, communication and care, which truly respects users' needs and gives users the right to choose and speak independently.
Since the official launch of 20 10 on April 22nd, iQiyi has been adhering to the brand concept of "enjoying quality" and actively promoting all-round innovations in products, technology, content and marketing, aiming at providing users with richer, higher-definition and smoother professional video services. Iqiyi has built the first domestic genuine video content library covering more than ten types such as movies, TV series, variety shows, animations and documentaries.
References:
Baidu encyclopedia-iqiyi