The tweet "I want to live this life", which first appeared on the author's Twitter 20 17, had no official name at that time. In 2020, Ji Yichuan's official Twitter was officially launched, and it was named "ちぃかわ", which means "Xiao さくてかわぃぃ" (small and cute).
There are three core roles under the IP of "Ji Yichuan", namely Ji Yichuan, born on May 20 17, Usach, born on October 22/20 1 9, and Yagu, born on May 20 1 20. Among them, as the protagonist, Yoshikawa is a white unknown creature. He is timid, gentle and loves to cry. He hardly speaks, and most of the time he expresses his feelings with simple pronunciation.
His friend Hachiwale (also known as Hachiwara) is one of the few characters who can speak human words. Different from Ji Yichuan, he is more outgoing and optimistic, and he also undertakes the task of "Ji Yichuan translation".
Animation introduction
Ji Yichuan's stories usually use a single cartoon short film or an animated short film of 1 minute 3 1 second to present their warm daily life. Although Ji Yichuan's painting style is lovely, the world he lives in is also a Canaanite land with huge puddings, roaring sugar fountains and other miracles, and stories often describe the time when they played together.
Unlike Sanrio's "Hello Kitty" and other out-of-touch characters, Ji Yichuan's greatest feature is that he hides his "dark and miserable" world outlook under the lovely painting style.
In KNBIZ's comparative study of JII KAWA and the famous IP Mi Fei Rabbit, it can be found that although the two IPS also give people the feeling of "warm heart" (the first and second keywords), the brand impression of JII KAWA appears with keywords such as "slightly strange" and "dark", ranking third and fifth respectively.