Title of Christmas Activities (1): Real Estate? Fly your dreams and pass on your blessings? I. Purpose of the event
Time flies, in a blink of an eye, the annual Christmas is coming again. In order to enhance the feelings among employees and show the corporate image of Taitung Real Estate, a Christmas party is planned to be held on Christmas Day to convey Christmas wishes to employees and on-site customers.
Second, the theme of the event
Fly your dreams and pass on your blessings.
Third, the object of the activity
All employees of real estate group (except those left behind by the project)
Fourth, the activity time
20xx65438+Wednesday, February 25th 15:00 pm? 18:00
Verb (abbreviation for verb) activity place
Taitung? Fashion Island Cafe and Front Square (use the company's own property as the venue to integrate resources and save money; At the same time, it conveys the entrepreneurial spirit of Taitung Real Estate to the on-site customers and sets off the on-site sales atmosphere.)
Forms and preparation of intransitive verb activities
1. Christmas tree: It is planned to borrow the Christmas tree from Fashion Island Sales Department. Before buying a Christmas tree, we should comprehensively consider the needs of this activity, choose a relatively tall and lush Christmas tree, and arrange the decorations of the Christmas tree in advance.
2. Drink coffee and eat cake: put the round table and stool in the square in front and form a circle. Employees can eat barbecues and cakes while participating in games or enjoying programs.
3. Let all employees prepare Christmas gifts for each other in advance, advocate high quality, low price and originality, and put numbered post-it notes on the gifts, which are signed by the gift providers respectively, so as to facilitate the exchange of gifts in subsequent activities.
4. Material preparation for other festive atmosphere: each employee will be given a Christmas hat, and it is best to have a simple layout at Taitung Logo site to set off a festive and active festive atmosphere; Christmas carols such as Christmas Eve and Christmas bells are broadcast live.
Seven. Programme of activities
1, Blessing: Send a beautiful Christmas card to every employee who takes part in the activity, fill in the Christmas wish yourself, hang it on the Christmas tree in the marketing center, and then close your eyes and make a wish.
2. Game link: listen to the song and grab the stool, guess the song on the spot (answer first), shoot seven orders (people who report seven orders can't count off, they can only shoot one person's shoulder, and those who make mistakes will have a live program).
Note: It is suggested to set up a small reward in the game to stimulate the enthusiasm of employees.
3. Audition of annual meeting program: This activity will audition the annual meeting program of real estate in advance, so that performers can adapt to the stage atmosphere in advance, and the audience will put forward suggestions for improvement.
4. Sincere mutual gifts: pile all the gifts provided by employees in the middle, and then draw lots in turn to receive the gifts. After the gift was drawn, they sincerely wished each other.
5. Flying Dreams: The development ambition of Taitung Real Estate was announced on the spot. The leading group wrote the wishes on the banner paper tied to the big hydrogen balloon, and at the same time, the wishes of the employees were also written on it. All the staff released balloons together and took a group photo.
Eight, materials and budget (omitted)
?
Theme name of Christmas activities (2): KTV? Colorful Christmas, beaming XX? First, the overall planning:
Activity theme:? Colorful Christmas, beaming XX?
Target positioning: business guests, enterprise groups, white-collar workers and above are included in the middle and high-end consumer groups.
Campaign slogan:? I hope to have you by my side this Christmas Eve.
Advertising copy:
Family chapter: A family of three generations sat around the Christmas table, and warm family affection rippled in everyone's heart. In the warm family atmosphere, everyone feels at home, and has a harbor to dock in their hearts, looking at each other affectionately and using the softest voice from the heart. I hope to have you by my side this Christmas Eve. .
Friendship: Being busy occasionally does not mean forgetting; With the coming of Christmas, I wish my friends a happy mood. If you don't send greetings, you must make compensation this time; All my blessings are condensed into tonight: I hope you will be by my side this Christmas Eve.
Love: because of you, my life has been steady and slow? Hold your hand and grow old with your son? Santa Claus pulled a sleigh pulled by reindeer and set out from Norway, leaving a deep snow trail here, extending to further places? When Christmas snowflakes are flying all over the sky, I hope we can always keep a smile, a smile that can melt beautiful snowflakes. At this moment, there is only one simple and beautiful wish: I hope to have you by my side this Christmas Eve.
Advertising positioning:
Advertising on TV stations, traffic channels and evening papers (the expenses are instructed by the leaders of public relations department)
(1) Media: China Youth Daily, Yunnan Daily, Metropolitan Times, Spring City Evening News, Yunnan Information News, Yunnan TV Station, Kunming TV Station, Kunming People's Broadcasting Station and Yunnan Information Port.
(2) Publicity methods: event introduction, festival tidbits, news reports, and pictures of the venue.
(3) publicity time:? Year, month and day? Date, year and month
(4) Publicity frequency:
Newspaper: Yunnan Daily issued an announcement, and all activities were introduced first. The city times published an announcement once, and news reports and live photos were published * * * five times. Spring City Evening News published festival tidbits and news reports three times, striving for front-page publicity. Yunnan Information News reported relevant information three times.
Kunming People's Broadcasting Station: Use? Colorful Christmas, beaming XX? As the theme, open a column to publicize the Christmas activities of XX KTV entertainment club, once every three days, for five minutes each time.
Website of Yunnan Information Port and XX KTV Entertainment Club: broadcast relevant news in turn, first introduce the overall situation, and cooperate with more than five publicity pictures.
Yunnan TV Station and Kunming TV Station, as well as outdoor advertisements and banners.
Lobby advertisements: banners outside the lobby, elevator advertisements.
Exquisitely printed and high-quality brochures;
Publicity album, on the one hand, shows the content and arrangement of activities in a centralized and comprehensive way, which is more systematic and complete; On the other hand, it can be the best gift for all guests, and it is also the best information to promote XX KTV entertainment clubs at home and abroad, with unparalleled promotion and sustainability.
The manual will be divided into the following days:
The first volume: introduce the basic situation, internal facilities and institutional settings of XX KTV entertainment club as a whole, and provide customers with relevant information of KTV entertainment club.
The second volume: focuses on the catering and KTV boxes in KTV entertainment clubs, with illustrations and so on. It embodies the luxury and comfort of XX and interprets the cultural information of XX.
Volume 3: Centralized and comprehensive display? Colorful Christmas, beaming XX? Christmas party. Introduce the content and arrangement of the program, and number each brochure for the lucky draw (the cost of making lottery tickets can be saved).
Print greeting cards and send them to customers (the cost sales department will give the leadership instructions separately)
Greeting cards have hidden value. Self-made greeting cards are an important embodiment of cultural symbols of KTV entertainment clubs, which can penetrate KTV entertainment clubs' humanistic care for old customers and enthusiastic expectation for new customers.
Print leaflets (financial expenses will be instructed by the leader separately)
The use of brochures for publicity activities has the advantages of intuition, quickness and wide acceptance, which plays a decisive role in expanding word-of-mouth and attracting attention.
Second, the layout and decoration of KTV entertainment club at Christmas.
Layout of main attractions Overall atmosphere layout of KTV entertainment club:
Distribute Miss Santa's clothes to various business districts. Miss Santa will serve the guests and give gifts to the children.
Arrange two Christmas angels to greet the guests.
The whole KTV entertainment club arranges two Santas and clowns to give gifts.
KTV Entertainment Club provides photo service.
Outside the hall
A three-meter-high Christmas tree is set up in the open space outside the hall, which is covered with decorations such as Christmas bells, greeting cards, ribbons, snowflakes, gifts, etc. to render the atmosphere tall and imposing, and to set off the festive atmosphere. Including the surrounding decoration and cost budget? Yuan.
All KTV club employees wear Christmas dresses, including the service staff at the door.
You can also invite some children to dress up as Christmas babies and sing and dance with the music of Christmas Eve outside the KTV entertainment club, which is naive and lively, adding festive colors to the festival and attracting guests (budget: RMB).
hall
There are two scenic spots in the hall. The water table at the entrance of KTV entertainment club can be decorated with Christmas decorations. The main colors are red, white and green. Christmas music is played circularly with the top-down activity of water, which constitutes a visual and auditory impact (cost budget) as a whole. Is to make a bubble wood carving of the Christmas magic house in the open space in front of the passenger elevator. The budget yuan asks a foreigner to play Santa Claus (budget yuan) and carry a gift bag. Issue different kinds of dining cards according to the different needs of guests (dining cards can be made into Christmas cards, which are divided into family cards, friendship cards and couple cards. The faces of the three cards are different, but each card says? I hope to have you by my side this Christmas Eve. "(cost budget: yuan).
Arrange the etiquette lady to wear a Christmas dress at the entrance of the passenger elevator and take the guests to the designated restaurant.
The pillars inside and outside the hall are decorated with lights and spray painting? Yuan.
Gifts are mainly gifts given by various business districts and gathering places on Christmas Eve, as well as gifts given by frequent business guests in rooms. What is the estimated gift cost? Yuan.
Venue arrangement (omitted)
Theme Name of Christmas Activities (3): Kindergarten? Merry Christmas? Activity name: Merry Christmas.
Activity time: 20XX years x months
Venue: kindergarten meeting room
Target audience: all the children, teachers and parents of all the children in the big class.
Activity purpose: Christmas in 65438+February every year is a happy festival for children. I hope this activity can bring more joy to children, and also hope that children can further enhance their interaction with teachers and parents through their participation. Will we? Merry Christmas? Our aim is defined as: happiness, communication, warmth and moving.
Environmental layout:
1, prepare related audio equipment, and collect some music about Christmas at the same time to set off a happy Christmas atmosphere.
2. Set up a background wall, with Christmas as the theme, hang Christmas ornaments, and place a big Christmas tree on one side of the big conference room, where teachers and students can hang some small gifts.
Prepare more Christmas hats and give them to every child, parents and teachers present.
4. Prepare some small hair clips for Christmas reindeer, and bring them to the children, so that they can feel like small masters of the participants.
Activity objectives:
1, let everyone know some Christmas stories and the origin of Christmas and feel the happy Christmas atmosphere.
2. The interaction between children and parents can pass the test of truth, so that children can express their love or opinions to their parents. At the same time, organize parent-child interactive games. Parents play Santa Claus, children play reindeer, and give holiday gifts to the children at the scene.
3. Interaction between teachers and children. Teachers can make parents and friends feel the happy classroom atmosphere through classroom reproduction.
Activity flow:
First, the prelude to the event
1, let's listen to Merry Christmas, and the music sets off the festive atmosphere.
The host interviewed the children's feelings about Christmas.
Second, the performance of the program
1, children's talent show, parents and children can be invited to perform their talents together.
2. Children play reindeer and Santa Claus and perform children's fairy tale programs.
Third, game activities.
1, children's self-acting interactive applet: children tell stories with prizes.
2. Interaction between teachers and children: guessing boxing, digital baton.
3, parent-child interactive games: radish squat, happy balloon.
Significance of the activity: through this happy Christmas activity, the children's collective consciousness will be increased, and a stage for children to show themselves will be provided, so that they can have a happy and meaningful Christmas.
Theme Name of Christmas Activities (IV): Company? Love songs of winter life, Christmas greetings? First, the theme of the event: Love songs of winter life, Christmas greetings.
Sub-theme: Let's spread the Christmas bell around the world, and let's spread love and praise around the world.
Third, the purpose of the activity:
1. Strengthen the sales of the company's chain stores and increase the operating income;
2. Strengthen corporate awareness and enhance the brand of chain stores.
Step 3 celebrate Christmas
Significance of activities: Christmas essential programs, including family-style, friends-style, lovers-style parties. A good opportunity for friendship, affection and love gathering. Wearing Christmas hats, singing Christmas songs and talking about everyone's Christmas wishes. As a grand festival, Christmas dinner is indispensable. Western food is the main food in China. During the promotion of Christmas activities, companies can promote corporate culture, enhance the brand of chain stores and enhance corporate visibility.
Activities: Chain stores will hold Christmas activities, place Christmas trees, display chain store signs in conspicuous positions, decorate Christmas trees, and place gifts in every position on the trees. Every customer who enters the store is presented with a Christmas hat, a Christmas dinner and its preferential activities. All employees in chain stores wear Christmas clothes.
People who read the theme names of Christmas activities will also read:
1. Theme scheme of Christmas activities
2. Theme name of Christmas activities
3.20 15 Christmas activity planning scheme
4. The theme of Christmas activities