Li Ning's bottom menu always has three first-level menus, namely "brand", "experience" and "service", and each first-level menu is filled with five sub-menus, in which the brand mainly focuses on activity information and the experience mainly focuses on commodity classification, and the service mainly combines the functions of offline stores and commodity inquiry to help customer service find stores and verify commodities. It can be said that the content of WeChat official account is very rich.