Mother's Day Activity Planning Scheme 1 I. Guiding ideology
There is a kind of love in the world that you can take, but you never need to return it. This kind of love is called maternal love, and this person is called mother. The second Sunday in May is Mother's Day every year. In warm sunny spring, it makes people feel warm. In order to cultivate students to have a "grateful heart", learn to be grateful to their parents. On the occasion of Mother's Day, the Political and Educational Affairs Office of our school decided to carry out the activities of "Love May Day and be grateful for Mother's Day" throughout the school. I hope that every student in No.7 Middle School can actively participate in the following activities, which will further stimulate students' love for their families, parents and relatives and improve their moral quality.
Second, the activity time:
20xx May 4-9
Third, the activity arrangement:
Activity 1: Mother's Day Launching Ceremony
Activity 2: Mother's Day class meeting
Through songs, essays, poetry recitation, telling mother's stories and other forms, students are educated in filial piety and gratitude.
Activity 3: Write a letter to your mother and choose the ten most touching letters.
As a child, how to embody the virtue of kneeling and feeding? Perhaps, a thousand words are reflected in the letter written by the child to the mother.
Activity 4: The team organizes students to have a speech contest on filial piety and gratitude.
Tell the story of mother's hard care for her children to praise her and express her filial piety and gratitude.
Activity 5: The art teacher organizes the "Grateful Filial Piety" painting and calligraphy exhibition.
By the students themselves, through the form of painting to reflect maternal love, mother-child affection.
Activity 6: Music teacher organizes students to learn classic songs about maternal love.
Students learn to sing "Mother", "Mother by Candlelight" and other songs about maternal love, so that students can immerse themselves in the melody of maternal love and sing a grateful heart. Activity 7: Introduction of Mother's Day activities.
Four. Activities require
1. Take this activity as an opportunity, carefully organize and arrange, and carry out students' gratitude education activities.
2. Pay attention to practical results. It is necessary to carry out this activity in an all-round and multi-level way. On this basis, further extend the connotation of gratitude activities, educate and guide students to learn to thank and care for others actively, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
Mother's Day Activity Planning Scheme II The second Sunday in May of 20xx is Mother's Day. As a festival to express love to mothers, it is often replaced by a fast-paced life. Many people often don't know how to express their love for their mothers because they are not good at expressing themselves. Maternal love is the greatest love in the world. In such festivals, we hope that people can slow down their lives and express their love and blessings to their mothers with us.
I. Purpose of the event
1, create a warm Mother's Day, enhance the company's image, publicize the company's corporate culture, and be grateful.
2. Promote takeaway channels
3. Collect customer information and establish a database for future marketing.
Second, the activity time
20xx May X Day
Three. Active address
Pizza gaoxin branch
Fourth, the theme of the event
Mom, pizza represents my heart.
Verb (abbreviation of verb) activity content
Customers who sign up for the Mother's Day event "Mom's Pizza Represents My Heart" will receive their own pizza for free, and customers whose mom didn't arrive will receive free home delivery (only), and those who enter the store will also receive a mysterious gift.
Activity flow of intransitive verbs
1, log in to "Mom's Love Wall"
2. Sign up customers to make love pizza for their mothers.
3. Send mysterious small gifts (exquisite greeting cards) after meals.
Seven. Campaign slogan
Mom, you ask me how much I love you? Pizza represents my heart.
Mother's Day Activity Planning Scheme 3 I. Purpose of the activity
1, mother's day promotion plan to improve brand awareness;
2. Improve the purchase rate and consumption of target consumers in hotels;
3. Through activities, enhance the understanding and communication between the hotel and the public, create news clues, and expand external image publicity.
Second, the activity time
May XX to XX (the second weekend in May)
Three. Target group
The target group of Mother's Day activities is fashionable white-collar women aged 25 -45 and successful people who hold middle and senior positions in government agencies and enterprises. Because of their busy official duties or business, they usually spend less time with their families, especially their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
Fourth, the theme of the event
1, advertising theme: grateful mother, eternal maternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the mother's call. -Dante (Divine Comedy)
Verb (abbreviation of verb) activity content
1, give carnation flowers: every lady who comes to the store for consumption on May XX, xxxx, give 1 carnation. (When the guests register, they are assigned rooms by the front desk, after the guests are seated, they are assigned rooms by Chinatown Food City, and after the guests are seated, they are assigned rooms by the taste cafeteria, with mother's holiday greetings).
2. Weibo lucky draw: You can get a free buffet coupon worth 228 yuan by spending some photos in the store and @ Hotel Official Micro and 3 friends.
3. Birthday wishes: Any lady whose birthday is on XX May will receive a beautiful gift with her ID card. (Hotel coupon, Bayankala-Rhodiola series travel package with pure natural ingredients)
4. Ladies' Nutrition Menu: The Food and Beverage Department launched three nourishing dishes. Ladies who spend in the buffet can choose any dish for free.
5. Preferential reward: during the activity, the original price is 228 yuan, and the exclusive package for Mother's Day is XXX yuan. Chinatown Food City launched the exclusive Hong Kong-style afternoon tea package for Mother's Day.
Popularization of intransitive verbs
1, SMS group sending: Thanksgiving mother, maternal love is eternal! On May XX, the Best Western Fortune Hotel launched the "Mother's Day Special Event", and the ladies on their birthdays received exquisite gifts! (to be sent on XX May) (Implementation of market planning)
2. In-store POP: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (Completed before May XX) (Implement marketing plan)
3. Online promotion: Online promotion will be conducted through official Weibo and official WeChat, with preheating starting on May XX, and a 7-day online lottery will be held on May XX. Pay attention to the hotel's official micro-merger with @3 friends and give a free buffet coupon every day. (Implementation of Market Planning)
4. Mainstream media (Straits Metropolis Daily, Southeast Express): May XX, May XX, soft-text reports before and after the event.
Mother's day activity planning scheme 4 1. Organizer:
China Medical University Youth Volunteers Association
Second, the activity background:
In our life, there is always a person around us, silently paying love and attention, no matter when and what decisions are made. Because of such efforts, we are growing, but they are getting old. Now, we can use this special festival to show our love and respect for our mother.
Third, the activity planning and implementation:
Member Li and Youth Federation
Four. Assignment of activities and tasks:
1. Poster production: Lin Jianjian, Wang Guanda.
2. Participate in the production of promotional videos: Lin Jianjian, Gu, Su Guangsheng, Du Sitong, Zhang Jianshu, Zu Xiaoyun, Li.
3. Poster printing and commodity procurement: Zhang Jianshu, Li.
4. Placement of tables and chairs: Lin Jianjian, Su Guangsheng and Li
Verb (abbreviation for verb) Activity time:
May 4-May 6
Theme of intransitive verb activity:
Maternal love is boundless, and gratitude is intentional.
Seven. Location:
Basketball court cleaning
Eight. Activity flow:
1, activity preparation:
(1) Start shooting mother's day promotional videos four to five days in advance.
(2) Make posters three or four days in advance.
(3) Buy convenient labels, exhibition boards and markers three days in advance and apply for movable tables and chairs.
(4) Make the lottery box and number column two days in advance.
2. Implementation of activities:
(1) Mom received it, do you remember?
Put up seven-year and five-year posters one day in advance.
(2) Motherly love is boundless
On the morning of May 6th, a mother's day promo was broadcast in all classes.
(3) Love is written like this-wishing tree
At noon on May 6th, on the basketball court, we called on everyone to write their love and wishes for their mother on post-it notes and then stick them on the display board.
(4) Mothers should be blessed.
Please leave your mother's contact information and wishes, and the staff of the Youth Federation will send a text message in the name of the Youth Federation to represent our wishes to the mother.
(5) Love will act immediately.
Invite participating students to express their concern and love for their mothers on Mother's Day, so that mothers can feel our gratitude.
Mother's day activity planning scheme 5 thread in the hands of loving mothers, making clothes for wayward sons. May 13 is mother's day. In order to further strengthen the ideological and moral education of students in our school, carry forward the traditional virtues of respecting the elderly and loving the young of the Chinese nation, and let students know the hardships their mothers have made for their own growth, their expectations, their gratitude, and their concern for others and society, we will carry out the "Mother's Day-Listen, Talk, Talk" gratitude activity.
I. Guiding ideology
Widely spread vivid and touching maternal love cases among students, educate and guide students to cherish their mothers, and know that only by having a grateful heart can they know how to honor their parents; With a grateful heart, we know how to respect teachers; With a grateful heart, we know how to care and help others; With a grateful heart, we will study hard and love ourselves; With a grateful heart, we can learn to be tolerant and win true love and friendship. Only with a grateful heart can we have happiness and happiness.
Second, the activity arrangement
1. Through class meeting activities, all classes widely mobilize students to collect true stories about their maternal love. Through writing, telling stories and other forms, students can feel the hardships paid by their mothers in their own growth, the greatness of their mothers and the true connotation of maternal love.
2. Guide students to actively "appreciate" practical activities, so that mothers can feel the comfort, satisfaction and happiness that children bring to their mothers. The team members are also grateful for the spring of maternal love, realize the importance of carrying forward the virtue of filial piety, and set up their due responsibilities from an early age. So as to cultivate students' good moral character of caring for their families, loving their mothers and filial piety.
Three. Specific activity plan
1, hit my mother on the back.
Wash your mother's feet.
Do some housework for your mother.
4. Say a warm blessing to mom.
Give your mother a deep hug.
6. Give my mother a small homemade gift.
7. Sing a song that reflects "maternal love" to your mother.
8. Write a thank-you letter to your mother. After the whole class exchanges, hand in a letter to each class in grades 2-5. )
9. Collect a motto about maternal love (pay 2 sentences in each class)
Four. Activities require
Attach great importance to it-each class should take this activity as an opportunity, carefully organize and arrange it reasonably, and vigorously carry out students' gratitude education activities; Strengthen publicity-we should make full use of handwritten newspapers, letters, networks, greeting cards and other cultural positions, and form a strong atmosphere of gratitude education through publicity and display of exquisite mother's day cards and touching maternal love stories; Pay attention to practical results-we should carry out this activity in an all-round and multi-level way. On this basis, we can further extend the connotation of gratitude activities, educate and guide students to learn to actively thank and care for others, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
Mother's Day Activities Planning Scheme 6 I. Preface:
Sunshine nurtures the growth of all things, and mothers nurture their children. A mother is the eternal sun in a child's life. In order to express the gratitude of all children in the world to their mothers, a "True Mother's Day" was held during Mother's Day this year. Mr. Tao Xingzhi said: "Morality is the foundation of being a man, and it is simply bad. Even if you have some knowledge and skills, it is useless. " Therefore, it is necessary to encourage students to learn to love life, experience life, feel family affection and express their gratitude to their mothers through practical actions.
Second, the purpose of the activity:
1, carry forward the traditional virtues of the Chinese nation, and advocate a good social fashion of loving life, experiencing life, loving parents and cherishing family ties among the majority of students.
2. Through the students' own experiences and practical activities, express their gratitude and gratitude to their mothers with their own practical actions.
3. With the help of this activity, we will inject moral education with the characteristics of the times and care for our school, arouse students' deep aftertaste of filial piety and achieve the purpose of moral education.
Third, the organizational form:
Student experience activities are organized and implemented by each class; The school is responsible for organizing and implementing the "family face to face" special activities.
Four. Activities:
1, make a student activity plan
Step 2 thank mom
1) I do one thing for my mother-I wash my mother's feet today.
2) "I help my mother wash clothes" and "I help my mother cook"
3. "Thanksgiving Mother's Day" activities (speeches, poetry readings, flowers, etc. )
Mother's Day activity planning scheme 7 I. Purpose of the activity
May this year 1 1 is Mother's Day. The school regards "Mother's Day" as a continuation and extension of school gratitude education, and takes "Mother's Day" as an opportunity to educate students' sense of responsibility and behavior habits.
Second, the activity objectives
Let students learn to respect and care for their elders, and know how to know, be grateful and repay kindness. Cultivate language expression ability, practical ability and comprehensive application ability.
Third, the theme of the event
Honor parents and be grateful to others.
Four. Activity arrangement
(1) Publicity Start-up Stage (May 4th-May 6th)
1. Use the class meeting to publicize and educate students to thank their mothers and the origin of Mother's Day. Mom, you have worked hard.
2. Each class actively encourages students to participate in activities to thank their mothers.
3. Each class chooses the content of gratitude activities suitable for students according to different age groups, so that students can participate in gratitude activities for their mothers.
(two) the specific implementation stage, with reference to activities.
1. Observe the examples of mothers who respect the old and love the young and work hard to understand the ordinary and great mothers in life.
2. Record family files: Every mother remembers her children's birthdays, hobbies and important days every other day, and how many children know their mothers' birthdays and hobbies? Record your mother's birthday and hobbies, keep them in mind, and give your mother an unexpected surprise from time to time!
3. Help my mother wash clothes once; Say a sincere greeting or blessing to mother; Make a cup of tea for mom; Wash your mother's feet once; Walk with my mother; Make greeting cards for mom, perform programs for mom and so on.
Students in grades 4.2-6 collect famous sayings about maternal love and what they say to their mothers, and edit them into books. (all participants)
5. Hold a class meeting with the theme of thanking your mother and share life examples of "honoring your parents and thanking others". (all participants)
6. Make a "My Study Plan" for the second half of the semester to give my mother a rest assured:
To repay my mother's love, it is important to learn to stand on my own feet as soon as possible and help my mother share what she can, so that my mother will never worry about me again. Write down my little plan of self-reliance here! Say to mom: mom! Don't worry! These things don't need you to worry about me anymore!
Verb (abbreviation of verb) activity requirement
1. All squadrons attach great importance to it: we should take this activity as an opportunity, carefully organize and arrange it reasonably, and vigorously carry out students' gratitude education activities.
2. Strengthen publicity: After the plan is issued, each class should study hard and convey the requirements and contents of the activity to each student.
3. Pay attention to practical results: We should carry out this activity in an all-round and multi-level way. On this basis, we can further extend the connotation of gratitude activities, educate and guide students to learn to actively thank and care for others, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
Mother's Day activities planning scheme 8 I. Guiding ideology
"Gratitude" is a life attitude, a virtue, and the minimum quality and moral standard of being a man. In this warm May, on the occasion of Mother's Day, the school launched a series of thanksgiving education activities with the theme of "Love May Day and be grateful for Mother's Day". Its main purpose is to let all students learn to repay their kindness, never forget the kindness of parents, teachers, friends and help ... and practice it with their own practical actions, so that the "watertight" emotion can take root, blossom and bear fruit.
Second, the activity arrangement
(a) publicity and education activities:
1.On May 9th, organized by the head teacher, departments at all levels mobilized "gratitude education" to let students know the meaning of gratitude and convey the school's "gratitude education" activity plan.
2. Strengthen the publicity and education of students' gratitude by means of campus broadcasting and classroom writing of gratitude aphorisms.
On May 9th, 2003, students were given gratitude education by speaking under the national flag.
4. On May 9th, each class held a class meeting with the theme of "Thanksgiving Education" to guide students to actively talk about their understanding and feelings of gratitude and deepen the gratitude education for students.
(2) Practical implementation activities:
1. Thanksgiving homework on weekends.
(1) Write thank-you letters, make thank-you cards and express warm wishes to parents;
(b) Do something to make parents happy;
(c) Have a heart-to-heart conversation with parents;
(d) Pat parents on the back and wash their feet with a basin of water;
I do housework for my family: cleaning, folding quilts, washing dishes and washing clothes.
2. The class teacher organizes students to carry out the activity of "counting family accounts and thanking parents" (see how much money they learn to spend on their parents in one day, one week, one month, one semester, one year or one year).
3. The head teacher organizes students to sing grateful songs such as Grateful Heart, Mom and Dad, Mom by Candlelight, Only Mom is Good in the World, Go home often, I will be you when I grow up, Friends, Remember the kindness of parents and know you, or organize students to watch grateful movies to strengthen gratitude education for students.
We should take this activity as an opportunity, carefully organize and arrange it reasonably, and strengthen the thanksgiving education activities for students; Strengthen publicity-we should make full use of blackboard newspapers, publicity columns and other cultural positions to publicize beautiful mother's day cards and touching maternal love stories, and form a strong atmosphere of gratitude education; Pay attention to practical results-carry out activities in an all-round and multi-level way. On this basis, further extend the connotation of gratitude activities, educate and guide students to learn to thank and care for others actively, learn to live in harmony with classmates, understand the hardships of parents and teachers, know how to help others and give back to others, cultivate a grateful heart and be a grateful person.
(three) summary appraisal activities:
1. Taking this activity as an opportunity, the first filial piety teenager of Chengdong Migrant Workers Primary School was selected;
2. Two filial teenagers selected by the head teachers of all classes in the school were reported to Mr. Sun of the brigade department on May 12;
3. The school awards prizes and certificates to students who have won the honor of "filial piety".
Mother's Day activity planning scheme 9 I. Theme:
Love for mother, such a warm theme, affects the hearts of thousands of parents and children. Through effective promotion means, we will strengthen the rendering of the unique emotional color of the brand and let the corporate brand communicate with consumers to the maximum extent. The establishment of the fine tradition of the Chinese nation and the primitive nature of "the lamb kneels and suckles" make us realize the important evidence of being a child.
Second, the scene prospects and reasons
At present, there are many such activities in Kaifeng hotel industry, mainly to provide some discounts to some target customers, and there are no activities close to the holiday theme. In view of this, our hotel can make its own special packages and have dinner with family members. On the other hand, the so-called "thread in the hand of a kind mother makes clothes for her wayward boy's body" appeals to all children in the world to give their mother a beautiful dress and a love.
III. Contents of activities
The specific activities are divided into rooms and restaurants according to our own situation.
The guest room mainly reflects the blessing to the mother-the message tree.
Catering mainly reflects the family's love for mother-kissing the whole family.
The hotel guides the guests to give their mother a pajamas (coat).
A) guest room
Theme: House of Love
Activity time: May 8 ~ May 10.
(1) Activity content: Give a 5.2% discount (365) on the room rate on the day of check-in, that is, give my guest who has been in love for 365 days a bunch of carnations, a beautiful gift (a sunscreen), two drinks in the lobby and a fruit plate.
Activity cost:
Carnation: 30 yuan/Branch
Sunscreen: 20 yuan/Tablet
Beverage in Hall 2: a 20 yuan fruit bowl: 30.
Room rate: 90 yuan/room (including breakfast)
* * * meter: 190 yuan/room.
(2) Activity content: A warm family suite featuring Mother's Day (executive suite) was launched, and a bouquet of lilies, a delicate cake, a beautiful gift (sunscreen), a pedicure basin and a fruit bowl were presented.
Price: 690 yuan/room. Day.
Indoor layout: The lilies placed on the coffee table express the meaning of home and prosperity, which makes mothers who often bear the pressure of housework feel different happiness.
Activity cost:
Lily: 50 yuan/Beam.
Sunscreen: 20 yuan/Tablet
Room rate: 90 yuan/room (including breakfast)
Pedicure basin: 260 yuan/piece
Fruit bowl: 30 yuan/piece.
* * * meter: 450 yuan/room
B) catering
Activity theme: kiss the whole family.
Activity time: May 8 ~ May 10.
Activities: The hotel has launched three sets of special Mother's Day packages, which are divided into high, medium and low (suggested as A: 198 yuan, B:398 yuan, C:688 yuan, D:888 yuan).
Guests who eat and consume will be presented with "Happy Moment" (family photo), and B and C will each be presented with a hotel commemorative porcelain cup (copy of family photo). If guests want to buy it, they can make it for them in 25 yuan according to the market price.
In addition, a "Mom, I love you" message sign desk was set up at the entrance of the hotel lobby, and the guest's accommodation address was left. After writing, the hotel guests hung on the hotel blessing tree. After hanging up, the general manager of the hotel took off six messages on May 15. These six Jinyuan happy families enjoyed a distinguished lifetime preferential price (8.8 for food and 50% off for rooms).
Mother's Day Activity Planning Scheme 10 I. Activity Background
In order to better convey X emotional culture, enhance consumers' impression and memory of "X jewelry" and promote sales with brands, this activity plan is specially formulated. With the help of the event "Mother's Day", the concept of "Mother's Day" is spread in the name of "X Jewelry" to remind the target consumers to pay attention to "Mother's Day", trigger their celebration of "Mother's Day", and make "Mother's Day" penetrate into the emotional depth of the target consumers, thus achieving the marketing purpose of improving brand awareness and increasing the named purchase rate.
Second, the purpose
1, send a sincere blessing to all mothers in the world.
2. Promote the sales of X store products.
3. Carrying the brand mission of X brand "I will express all kinds of feelings"
4. Inherit the traditional concept of marriage and establish the market position of the first jewelry brand in the X jewelry wedding market.
Third, the theme
Thanksgiving mother, jewelry love!
Fourth, the target market
Cater to the psychology of target consumers and meet emotional needs.
The target group is people aged between 25 and 45 who hold middle and senior positions in government agencies and enterprises. Because of busy work, I usually spend less time with my family, especially with my parents, so there is a common knot of "repaying the kindness of parenting", which can trigger their potential emotional needs.
Verb (abbreviation of verb) I-word duration
May 1 1- May 14
Activity of intransitive verbs
1. All customers who visit X Jewelry Store during the event can get a carnation.
2. If you spend more than xx yuan (discounted price) in X jewelry store, xx wedding photo studio will take a set of wedding photos for your parents free of charge (implementation method: you can unite a wedding photo studio in the local area and design a simple wedding photo series in the name of "Love Mom". )
3. Mothers who have been married for more than xx anniversary will receive a beautiful gift of X jewelry with relevant certificates. (places are limited while stocks last), and you can also enjoy a 8.8% discount.
Seven, publicity methods
1, "Mother's Day" content banners are hung on the main streets of the city.
From May 1 1 to May 65438+3, banners were hung in high density on the streets with large traffic in the urban area, and in the name of "X Jewelry", people were reminded to pay attention to "Mother's Day" in sensational language, forming a strong festive atmosphere.
2. Send a "Mother's Day" family message; Send the activity content by SMS.
From May 1 1 to May 13, in the name of "X Jewelry", a wonderful message of "Mother's Day" was sent to new and old customers of "X Jewelry", reminding consumers that May 13 is "Mother's Day" and impressing consumers with emotional exchanges. On May 9th and 10, the contents of the event were sent by SMS, informing the target consumers of the contents of "X Jewelry" from May 1 1 3, and the main locations of the event.