1. This book introduces Sun Zhengyi's effective law.
2. American Businessweek called Sun Zhengyi, founder and president of Softbank Group, the emperor of the electronic age.
3. Sun Zhengyi's target business strategy and time management tools range from 0 to 8 trillion yen.
4. How to build a Softbank wealth empire with a straw?
The story of "Straw Millionaire" A poor man traded a straw for an orange. After many barters, he not only got high-grade cloth and horses, but also moved a house and lived a rich life from then on.
This is not just a story that exists in the fairy tale world. There is a hot news on the Internet about a Canadian. After 14 communication with red paper clips, he finally changed to a house.
The son's practice is exactly the same as that of a "straw millionaire". Start with things that don't look very valuable, gradually add value in constant exchange, and finally get what you want. It can be safely said that this seemingly tortuous method is actually the best way to achieve the goal.
Softbank Group's acquisition of Vodafone Japan from broadband ADSL is a typical example of "straw strategy".
At that time, the COM made by NTT ranked first. Chairman Sun Zhengyi investigates the market value ranking of IT communication operators. Now think about it, when President Son first set foot in the ADSL field in 200 1, he may have the goal of "surpassing the first" and become the "leader in the communication field".
Masayoshi son has entered the field of ADSL, which is his "first straw", an industry that neither makes money nor works hard. Start with something that doesn't have any value at first glance.
As a result, he had 5 million users at once. Few companies can compete with such market share. The average company has 230,000 users, so 5 million users was already an overwhelming advantage at that time.
It was with this straw that President Masayoshi Son got something of higher value, because his goal at that time was fixed-line communication operator-Japan Telecom.
If Masayoshi Son had not intervened in the ADSL market at that time, no matter how much Masayoshi Son wanted to acquire Japan Telecom, the other party might not have paid attention to Softbank financial institutions at all and would not have invested at all.
But at that time, Softbank was already a big company with 5 million users, and ADSL users could also use IP phones. It is precisely because of this condition that the son can safely negotiate this deal with the other party.
It is precisely because Japan Telecom saw the value of this straw in the hands of President Masayoshi Son that it agreed to Softbank's acquisition request.
At that time, the number of users of Japan Telecom was also 5 million, so the acquisition of Softbank doubled the number of users at once, which reached100000 users.
Not only that, through the acquisition of Japan Telecom, Softbank has also brought together outstanding talents and various management methods in the communication industry, and easily gained the unique brand image of fixed-line communication operators that customers trust and rest assured.
This effect is equivalent to exchanging a straw for an orange. It should be said that it gives people a feeling of changing high-grade fabrics for horses.
However, my son didn't stop there, because his ultimate goal was the field of mobile communication.
Vodafone Japan and Japan Telecom are both "J-Phone" companies. When Masayoshi Son bought Japan Telecom, he must have the idea of buying Vodafone Japan. Softbank not only bought Japan Telecom, but also acquired affiliated technical talents and customer groups. In the end, Softbank successfully acquired Vodafone Japan at a price of 654.38+0.75 trillion yen, and the purchase price also set a record in the history of Japanese enterprise acquisition.
For a company that just entered the communication industry and had no achievements and reputation, the price at that time was undoubtedly a huge sum that could hardly be raised.
Sun Zhengyi first made achievements in broadband ADSL and fixed-line communication, and borrowed huge amounts of money from finance as a guarantee, which was an important reason for his successful negotiation and acquisition of Japan Telecom and Vodafone Japan.
When Softbank first set foot in ADSL business in 200 1, its turnover last year was 400 billion yen, but after the acquisition of Vodafone Japan in 2006, its turnover this year exceeded 2.5 trillion yen.
President Masayoshi Son made Softbank develop by leaps and bounds at a speed several times higher than that of ordinary enterprises.
Straw strategy is a key to achieve the goal at the speed of 10 times.
The straw strategy applies to any target and anyone. It has nothing to do with goal size, personal experience and ability.
Find a stepping stone to achieve a big leap.
It is close to your ultimate goal to determine your current ability and use it as a stepping stone to achieve a great leap.
Once you find this stepping stone, you can open the door to the world in an instant. Seize the opportunity and make a name for yourself.
President Masayoshi Son successfully became famous in the world in 1995. That year, it bought COMDEX, the world's largest computer exhibition, for $800 million (then 80 billion yen).
At that time, Softbank was just a company with an annual turnover of 200 billion yen. Even in Japan, it is just a little-known venture capital enterprise. Therefore, for the reasons at that time, the acquisition of COMDEX seemed a bit overreaching. However, Masayoshi Son believed that COMDEX should be acquired anyway, because at that time he was convinced that the acquisition of COMDEX was a stepping stone to make him famous all over the world.
The annual COMDEX Computer Expo in Las Vegas is also an exhibition that brings together IT professionals from all over the world. In addition to international super-large enterprises like Microsoft, there are many small and medium-sized enterprises, including some individual exhibitors. The acquisition of COMDEX undoubtedly officially announced to the world-"The son of Softbank is coming!"
In fact, after the acquisition of COMDEX, everyone is willing to deal with him as long as he claims to be "Masayoshi Son, President of COMDEX". This has also enabled the President to quickly strengthen his personal relationship with Microsoft Bill Gates and other IT industry operators and industry leaders.
This also directly contributed to the second year of Softbank and Yahoo. Joint venture Yahoo! Japan, this is also an important step for Softbank to achieve leapfrog development today.
"Do you know how to walk on water? I know. " Sun Zhengyi replied: "Lift your left foot before your right foot sinks!"
Buy COMDEX and set up Yahoo! Japan, ADSL, Japan Telecom, Vodafone ...
This is how Softbank jumped from stone to stone, and quickly stepped out of one foot before sinking, so that it could successfully walk across the water. As long as we make good use of stepping stones, whether we are separated from the target by a pool or a sea, we can reach our destination. In this way, Masayoshi Son quietly proved to us that the impossible will become possible.
Since it is an effective method, wouldn't it be a pity if it is not used flexibly?
If you are ambitious, you can make your own plan to reach the finish line according to the straw strategy.
Try to be the first one in the slit. As long as it becomes the first in the industry, people, money, things, information and other resources will gather.
When you want to know something, you must consult the leading figures in this field, right? I don't think anyone will deliberately ask the second person.
The first and second are very different in the strategies they can adopt, so if they want to succeed, they must win the first place.
Generally speaking, it is really difficult to win the championship. But we have the knack of making the impossible possible, that is, finding areas that no one or few people do.
If no one does it, then the first person to start it is the first from the beginning. If only a few people are doing it, the probability and speed of winning the first place will be greatly improved.
This was the case when Masayoshi Son decided to set foot in ADSL. At that time, there were relatively few competitors, and the users of each competitor were basically tens of thousands. Therefore, Masayoshi Son designated this field as a battlefield, and Qi Xin cooperated to freeze 6,543,800 home modems. Because the number of orders is dozens of times that of competitors, the average price of each set is much lower. At that time, the monthly usage fee of the market was about 7,000 yen, while the price of Sun Zhengyi's cabbage was 2,830 yen per month, which had a considerable impact. 1 10,000 units were sold out instantly, and Softbank instantly became an unparalleled champion in this field.
Even in the face of a narrow market, we must strive for the first place. This is the second golden key to achieve the goal at ten times the speed.
Is Masayoshi Son really a person who can see through the future? Is it really just that Son's personality broke out? Is he lucky? Of course not! Of course, Masayoshi son does see farther than ordinary people. His prediction also failed.
Then why does my son succeed again and again, as if he had seen through the future? The secret lies in its "lottery box strategy" This is the fundamental reason why Softbank can achieve today's achievements.
This strategy is not only used for business or management, but also for any goal.
Three key points to improve the winning rate:
1. Choose a lottery box that seems to have a high winning rate.
2. Reduce the cost of lottery.
3. keep smoking.
Masayoshi son successfully developed Yahoo in the initial stage! Formally follow the above three points.
In fact, Softbank has established many joint ventures with successful enterprises and undertakings in the United States in the 1990s, Yahoo! Japan is one of them.
Masayoshi son has long considered that enterprises that can succeed in the United States will have a high probability of success in Japan. In other words, this is a lottery box with a high winning rate, so we should draw a lottery boldly. Specifically, IT is an IT company listed in the United States with a market value of more than 300 billion yen. At that time, Masayoshi Son even ordered joint ventures with all eligible enterprises. Therefore, the first point of this strategy is to "choose the lottery box with high winning rate", which is also an indispensable prerequisite for achieving the goal of ten times speed.
Another reason is to establish a new company through joint ventures. Because you can "set up a new company at a lower cost." This is also the second point we emphasize, that is, "reducing the cost of lottery."
When a joint venture is established, several companies jointly contribute capital, and the proportion of capital contribution depends on the result of business negotiation, and sometimes it can even reach an investment at a low cost of two or three floors. This is much more cost-effective than buying a company alone or obtaining a business license at high cost through business cooperation. Therefore, Masayoshi Son has been implementing the policy of establishing joint ventures with the least capital. At the same time, Softbank has successfully won the trust of cooperative enterprises on the condition of its unique talent capital and Japanese marketing ability and other resources.
On the premise that 100 yuan is drawn once, if there is only 100 yuan, then there is only one lucky draw opportunity. However, if we discuss with the store, we can draw 10 yuan once, then draw 10 times, and the winning rate will be increased to 10 times. Therefore, if we can reduce the cost of each lottery ticket, even if we don't win, we can keep the loss to a minimum.
Therefore, Masayoshi Son looks decisive and bold, but in fact he only acts within the scope of "the company can handle it calmly even if it fails".
The odds are 70%. Even if the remaining 30% fail, it doesn't matter as long as you quit in time. This is Sun Zhengyi's motto.
Go all out to choose a lottery box with a high winning rate and try to reduce the cost of the lottery, but you can't guarantee that you can win twice at a time. Even if you fail the first nine times, you may succeed the tenth time. Therefore, the third key point to improve the winning rate is to continue smoking. All options have infinite value. Once abandoned, they all return to zero. Save as many options as possible to the end and make the best choice at the last minute. If there is a hasty idea of "decide and forget it". Don't make a decision yet It is precisely because many people make hasty decisions that they end up failing. For Sun Zhengyi, the idea of "early decision and early liberation" is just a sign of laziness.
My son has also had many failures. Even so, Masayoshi Son stubbornly insisted on smoking. It was precisely because he didn't give up when he almost forgot, so he was finally able to draw a lot of bills and catch a lot of big fish.
After listening to the above three points, what might you think? That's all! In fact, however, most people make a rash decision without considering these three points.
In particular, "choosing a lottery box that seems to have a high correct rate" can be described as the basic rule of success, but few people can realize this.
What I did was "choose a lottery box with a high winning rate", in other words, "go up the escalator", which not only found "an area where I can save my strength but also go up easily."
Sun Zhengyi initially chose to start his career in the IT industry, precisely because there is no doubt about the future development prospects of the IT industry. The theory supporting Sun Zhengyi's thought is Moore's Law.
Moore put forward in 1965 that "the performance of a computer can be doubled every 18 to 24 months". Moore is one of the founders of Intel, and his empirical theory has not been broken yet.
Therefore, no matter who wants to reach the goal with the fastest speed, it is a condition that cannot be ignored to get on the escalator.