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On the day when the World Cup draw results were announced, Adidas and FIFA jointly released the 20 10 official match ball for the World Cup in South Africa in Cape Town, South Africa. The name of the ball comes from Zulu in Africa, which means "celebrating the whole world". The new game ball has made a historic breakthrough in technology, and the design incorporates South African elements. Since February 5, 65438, "Celebration with the Whole World" has been listed simultaneously in major Adidas retail stores around the world.
As the world's leading football brand, Adidas has unparalleled experience in football manufacturing. Adidas began to produce football from 1963 and always stood at the forefront of technological innovation. Starting from 1970, Adidas provided match balls for all major events of UEFA and FIFA, and became the official partner of FIFA World Cup in 20 10 and 20 14. Adidas will continue to innovate, further expand its leading position in the international football market, and strive to provide the best football equipment for all professional and amateur football players. It is reported that Adidas has started to prepare the match balls for the 20 14 World Cup in Brazil.
The new meaning means national unity.
As Adidas' 65438th+065438th+0 World Cup ball, "Celebrate the Whole World" adopts different colors of 1 1 in its design. The color 1 1 also means that each football team consists of 1 1 players, and that South Africa has 1 1 tribes and1official languages. South Africa is one of the countries with the largest ethnic groups on the African continent, and its colorful colors explain its diverse and harmonious ethnic characteristics. The four triangular patterns on the white sphere give the celebration a unique appearance full of African spirit, while some personalized designs, such as the pattern on the sphere similar to the shape of Johannesburg Football City Stadium, highlight the beauty of South Africa.
It is particularly worth mentioning that "Universal Celebration" comes from Bantu Zulu. As one of the official languages of South Africa 1 1, it is the mother tongue of about 25% South Africans and is used by nearly 20% of the population on the African continent. It has also become the most common language in Africa. The literal translation of "celebrating the whole world" is "tocelebrate". Football represents a passion that can integrate the whole world. As the name of the ball used in the new World Cup, "Celebrate the Whole World" well explains this passion and invites fans from all over the world to enjoy this football feast to be held in South Africa next summer.
FIFA President Blatter emphasized the importance of using the ball in the match. "Football is a symbol, it represents the earth where we live. The earth is turning every day, and so is football, "Blatter said. "On the court, people will pay attention to players, referees and coaches, but in fact, it is this football in my hand that is the core of this sport." Later, Blatter symbolically handed the ball "Celebrate the Whole World" for the 20 10 World Cup in South Africa to the chairman of the organizing committee, Jordan. While thanking FIFA for hosting the World Cup in South Africa, he also revealed a little secret in football design: "Celebrating the World" has 1 1 color, which represents South Africa's 165438.
The new technology is by far the most round.
It is reported that the "Celebration of the Whole World" adopts the newly developed "GRIP", "N" and "Groove" ball of Adidas, which enables the ball to maintain a stable flight route under any weather conditions, thus greatly enhancing the player's control over football. There are only 8 pieces of "Universal Celebration", which are made of EVA and TPU.
Adidas adopts the method of spherical molding for the first time, so that each epidermis can realize a three-dimensional structure, and then it can be spliced by thermal bonding technology, so that it can perfectly wrap the spherical liner, making the football reach an unprecedented roundness and greatly improving its accuracy.
Following the introduction of the unique textured spherical surface in the European Cup last year, Adidas has innovated the spherical surface of the new World Cup ball. "Universal Celebration" excellent ultra-micro relief skin design further enhances the player's overall control of the ball in different weather conditions.
According to the aerodynamic principle, the "GRIP", "N" and "Groove" spheres are embedded with clearly visible aerodynamic grooves in proper positions, making "Celebration of the Whole World" the most stable and accurate football in the history of Adidas, which has been proved by the large-scale comparative tests conducted by Loughborough University in the UK and Adidas Laboratory in Schinfeld, Germany, and numerous wind tunnel tests.
Adidas has been cooperating with the world's top athletes in the process of developing and testing products. In 2008, its partners AC Milan, Bayern Munich, Pirates of Orlando and Ajax in Cape Town participated in the test of Adidas "Celebration with the World" and made suggestions on the spherical structure and material selection. Adidas will always spare no effort to invite its partners * * * to participate in product development and manufacturing, and constantly provide the best football products for the market.
As the ball for the 20 10 World Cup in South Africa, "Universal Celebration" has undergone a series of rigorous tests by Adidas Innovation Team (a.i.t), including performance tests in various harsh environments and actual combat tests by professional players. All the scientific tests were completed by Adidas in cooperation with the Sports Technology Research Center of Loughborough University in the UK, which enjoys a world-renowned reputation in the field of sports technology. All the test results show that the ball of Adidas "Celebrate the Whole World" is rounder and runs more stably than any other football.
FIFA has formulated a series of strict rules in determining the match ball to ensure the best football for the best players in the world. Only after a series of rigorous tests can a football that meets all the standards be marked as "qualified by FIFA". However, a number of tests conducted by the Adidas Football Laboratory in Scheinfeld and the testing center of Loughborough University show that Adidas "Celebration with the World" not only fully meets the standard of "FIFA accreditation", but also exceeds the requirements of FIFA standards in various indicators.
The new impression superstar is full of praise.
Although "Celebrating the Whole World" has not been officially put into use, a considerable number of world-class stars have been lucky enough to try this new ball and give a very high evaluation. Brazilian player Kaka, who now plays for La Liga giant Real Madrid and is also the head of Adidas, said: "This is a very cool football, which has left a good first impression-it uses African colors and the pattern is very special."
After learning that "celebrating the whole world" means "celebrating the whole world", Kaka further said: "This is a great name. I hope everyone can enjoy this holiday moment. I think this World Cup will once again become a carnival feast for the whole world. Many people will celebrate, get together and enjoy the wonderful games brought by their national teams and players. So I think this name is more suitable for a grand event like the World Cup. "
Fernando Alonso, Kaka's Spanish teammate in Real Madrid, said: "It seems to be a football specially designed for South Africa. In design, there are many arcs representing African tribes. For me, I think this is a fast football. I believe this ball will help me score many high-speed balls and become a beautiful scenery on the court. And the ball kicks smoothly and comfortably. It's light, so I think it must be fast. It looks great. I believe that all players participating in the World Cup will like this ball, and it will be amazing. "
"It feels good to play, and it is really cool to achieve the effect I want accurately." German midfielder Ballack, who plays for Chelsea, the upstart of the Premier League, praised the accuracy of the celebration. "It feels good, whether it's shooting, long pass or free kick, it feels obvious. You will feel obvious rotation when dribbling, which is very good. It can really do what you think. Therefore, if there is something wrong, there is absolutely nothing to complain about. "
Ballack's teammate Lampard admitted that he had "fallen in love" with the new ball: "Yes, I like it very much. First, it looks very beautiful. I like this design, which perfectly combines the colors full of African elements with the first World Cup held on the African continent. I believe many people will like it. In actual combat, whether shooting or passing, it is very strong and feels good. I like the outer material of this ball. I hope it can help football fly more stably and run more accurately. It seems that it has done this, so in my first impression, it is really great. "