Anta Sports announced the news of Owen's joining in the official Weibo. Owen confirmed the signing of Anta. Owen will start his trip to China in May and June, and the official will announce it soon. Owen's season summary conference also focused on coming to China. If the signing is successful, Owen will become Anta's biggest star after Clay.
In fact, Owen has long known about domestic brands. In an interview in the United States before, when the host said that he didn't know about Anta, and even regarded Anta as a brand of wine, Owen showed an incredible expression and questioned that the host didn't know about Anta Sports. From the viewpoint expressed by Owen in the interview, it can be seen that Owen may be the NBA player who knows the commercial layout of sneakers best.
The significance of Owen signing Anta;
In domestic brands, the proportion of Anta has been increasing, especially in the domestic market, they can already compete with Nike. If Owen is signed again and the design is ok, domestic fans will be willing to pay the bill, which is a win-win situation for both sides. After all, Owen is very popular in China, and Anta can also increase his popularity.
Owen's joining is not only the recognition and support for Anta brand, but also provides new ideas and directions for the cooperation and exploration between domestic sports brands and NBA players. ?