NBA (American Professional Basketball Association) is an international sports and media group, which consists of three major professional sports leagues: American Men's Professional Basketball League (NBA), American Women's Professional Basketball League (WNBA) and NBA Development League. Among them, NBA is the highest level basketball league in the world and one of the four major professional sports leagues in the United States.
More than 60 million American families can watch NBA TV, which is one of the most popular sports leagues on social media. Social media platforms for leagues, teams and players have more than 600 million followers and fans.