Committed to donate 50 million yuan, donated by two institutions respectively. Among them, the One Foundation donated 2 million yuan in cash and 0/80,000 yuan in materials. According to Weibo, the official of One Foundation, it is estimated that 2 million yuan in cash will arrive in a few days, and 200,000 bottles of bottled water with 6,543,800 yuan have been transported to the disaster area, and the remaining materials will be received and distributed in batches according to the actual situation in the disaster area.
Another donation of 30 million yuan was completed by Zhengzhou Charity Federation. Among them, cash 1 10,000 yuan has been received, and the remaining 29 million yuan of materials will be donated in batches according to the actual situation.
2. Li Ning's donation to the disaster area is as follows:
Donated cash100000 yuan and materials150000 yuan, totaling 25 million yuan. Direct cash payment, purchase donated materials in batches according to the actual needs of Henan.
3. Judging from the donation of the two companies, the total donation of Hongxin Branch is twice that of Li Ning, but Li Ning's cash donation is 3.3 times that of Hongxin Branch. Why should I specifically mention cash?
For any enterprise, cash is often more important than net profit in the short term. A company, especially a company that once had some scope, will not go bankrupt because of losses. But companies like JD.COM and Meituan still survive well after losing billions or even billions of dollars every year. But if there is a problem with cash flow, it will face great difficulties. Suning, for example, has recently fallen to the point of selling its equity to survive. Evergrande's net profit is positive, but now the debt crisis is very serious because of insufficient cash.
In addition, cash donations must be put in place immediately, and there is no possibility of batches, which will bring greater financial pressure to enterprises. After all, donations can be stopped in batches, and materials are bought. We all know that commercial procurement has an accounting period, in other words, materials can be paid after a period of time. These two characteristics of material donation make the financial pressure of enterprises far less than cash donation.
4. Red Star Hongxing Erke's business income in 2020 was 2.8 billion yuan, and the net transmission loss was 220 million yuan. The loss data may not be accurate, but what is certain is that Red Star Hongxing Erke did lose money last year.
Li Ning is a listed company in Hong Kong, and its business performance is easy to find. Last year, the income from business suspension was 65.438+04.457 billion yuan, and the net profit was 65.438+0698 billion yuan. By the end of 2020, the cash and cash equivalents were 765.438+087 billion yuan.
From the point of view of finance and business performance, Li Ning's shot this time seems to be "stingy" compared with Hongxing Hongxing Erke. This is the biggest slot for netizens. Everyone thinks that no matter how much the Red Star Hongxing Erke donates, it can be so generous under such difficult circumstances, which is full of "Jie Jun flavor". Comparatively speaking, Li Ning's financial situation and operating performance are much better. Even if there are more cash donations, the total amount is only half that of Hongxing Erke.
Personally, I don't quite agree with this idea. Li Ning's 25 million yuan is not small. Listed companies should be responsible to public investors, and should not spend money at will. If the net profit falls because of too many donations, the capital market will not care so much, the stock price will fall and shareholders will be unhappy.
Red Star Hongxing Erke performed well this time, but so did Li Ning. If we think about the problem in this way, assuming that Red Star Hongxing Erke didn't donate 50 million yuan, will someone compare it with Li Ning and draw the view that Li Ning's donation is not strong? On the other hand, Tencent's business suspension income in 2020 is 482 billion yuan. Li Ning144.57 million yuan donated 25 million yuan, so Tencent should donate 830 million yuan according to this ratio. If it is less than this figure, can it be concluded that Tencent's donation is too stingy? This analogy can also be applied to large companies such as Ali and Huawei.
If people look at things this way, they will enter a strange circle of donating money, and if they don't donate enough, they will be scolded. In the long run, the company will feel that if it donates, it will be spit out. It is better not to donate, or you will be scolded more or less. If you don't donate, there will be no news. Maybe it will be fooled and won't be scolded by netizens. If it really constitutes this practice, it will be bad.
Now it's 202 1 year, and moral kidnapping should not stop. If you think which company is good, you can buy more of its products. On the contrary, if you don't recognize the behavior of the enterprise, don't buy its products.