2. It can be protected all over the country, and no one else can use it.
3. Avoid the brand that you have worked so hard to design and operate being registered first by others, and fall into the embarrassing situation that the trademark you created cannot be used or even has to be compensated.
4. Trademark registration is easier to occupy the market and win the trust of consumers than ordinary trademarks.
From the investment point of view, some good trademarks are inestimable. The transfer of a trademark registration is tens of thousands or even tens of millions, and the input and output are extremely high.
6. A registered trademark is an important intangible asset, which can be transferred, inherited and mortgaged. And pass it on to future generations through updates.
The Importance of Trademark Registration Trademarks actually play a very important role. Many enterprises may ignore the importance of trademarks, resulting in registered trademarks being registered by other enterprises and becoming the property of others. Some people think that everything will be fine if you register with the industrial and commercial bureau, but in fact, the registration of the company name and the trademark of the goods are two different things and cannot be confused. The company is registered in the industrial and commercial bureau, and the name of a place cannot be the same, but the trademark is different. If you have a company in A, other companies can no longer use the name A, but can use the name B. If both A and B have registered trademarks, it is illegal for A to use B's trademark, and if A uses B's trademark to advertise, it will also be sanctioned by law.
Some people think that our company's products are not big brands, how to register them? This involves the registration of trademarks. In fact, no matter the size of a trademark brand, it will have corresponding brand benefits. If this brand is recognized by everyone, then its chain sales in the whole country and even the world are guaranteed, and everyone can easily accept it.
Are there any famous hot pot brands? Haidilao? This is familiar to everyone. Their staff found it used in a restaurant in Beijing? Fishing in the sea every day? After the publicity, the restaurant was brought to court and was awarded 400,000 yuan. Some businesses make mistakes because they don't know the trademark brand. The above example clearly knows? Haidilao? This brand, and this brand is doing very well, it is illegal to win profits with this brand.
Three principles of trademark registration 1, principle of classified application
An application is limited to one trademark. Where an application for the same trademark is filed on different categories of goods, an application for registration shall be filed in accordance with the commodity classification table;
Where it is used on other commodities of the same category, a separate application for registration shall be filed.
2. The principle of prohibiting malicious cybersquatting
The trademark applicant shall not damage the existing prior rights of others, and shall not rob others of the trademarks that have been used and influenced by improper means.
3. The principle of applying first
(1) Apply first and use first as compensation.
When the applicant conflicts with the same trademark, the principle is to apply first, then compensate, and then use first.
If the application is filed on different dates, the earlier application will be published;
If the application is made on the same day, preliminary examination and approval will be made and the application will be announced in advance;
If it is used or not used on the same day, draw lots to determine an applicant;
Those who have notified but did not participate in the lottery shall be deemed to have given up their application, and the Trademark Office shall notify them in writing.
The date of application for trademark registration is the date when the Trademark Office receives the application documents.
(2) Determination of priority.
If an applicant applies for trademark registration in China for the same commodity with the same trademark within six months from the date of the first application for registration of its trademark in a foreign country, or from the date of the first use of the trademark in a national exhibition sponsored and recognized by the China government, he may enjoy the priority according to the agreement signed by the foreign country and China, the international treaties to which both countries are parties or the principle of mutual recognition.
Where priority is claimed, a written statement shall be made when filing an application for trademark registration, and a copy of the first application for trademark registration shall be submitted within three months; Failing to submit a written statement or a copy of the trademark registration application documents within the time limit shall be deemed as not claiming priority.
The necessary procedures for applying for trademark registration include five stages: application, formal examination, substantive examination, preliminary examination announcement and registration.
The first stage: prepare the application documents and submit them to the expired Trademark Office, and you can get the receipt of the list submitted by the Trademark Office on the same day. The receipt says that the Trademark Office passed the center? Copy that? The seal and date of receipt prove that the Trademark Office has received the relevant application documents. Generally, you can't give the original receipt of the list to the customer, but only a copy, because the original receipt of the list is used by the agency and the Trademark Office for reconciliation.
Stage 2: Notice of acceptance will be issued within about 1-3 months from the date when the Trademark Office receives the application documents. The receipt of the acceptance notice proves that the application documents have passed the formal examination of the Trademark Office and entered the substantive examination stage. The notification of acceptance of each trademark application has the application number, and the substantive examination must be carried out in order, and under no circumstances can it be advanced.
The third stage: after receiving the notice, it takes about one year to one and a half years to complete the substantive examination. If the announcement passes the substantive examination, the Trademark Office will issue a three-month preliminary examination and approval announcement.
The fourth stage: if no objection is raised at the expiration of the preliminary examination and approval announcement, the Trademark Office will issue a registration announcement to prove that the trademark has been approved and the trademark applicant has obtained the exclusive right to use the trademark.
The fifth stage: the trademark registration certificate can be obtained about one month from the date of publication of the registration announcement.
Time spent in each stage
Trademark inquiry (within 2 days)? Preparation of application documents (within 3 days)? Submit an application (within 2 days)? Pay trademark registration fee? Trademark form review (1 month)? Issue a notice of trademark acceptance? Trademark substantive examination (1February)? Trademark announcement (3 months)? Issue a trademark certificate
The above is the company trademark registration function provided by Bian Xiao. I hope you will like it!
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