1, the effect that the brand brings to the enterprise is the continuation of the enterprise value in the commercial society. In the current brand-led business model, it means commodity positioning, business model, consumer groups and profit return. The establishment of enterprise brand requires enterprises to have strong resource integration ability and show the essence of enterprises to the world through brands.
Levi's (Guangzhou) Clothing Co., Ltd. has a professional brand marketing team and a product distribution center of more than 3,000 square meters. The total production base covers an area of about 60 mu, covering Beijing, Guangzhou, Fujian, Zhejiang, Sichuan, Jilin and other regions.
3. By establishing a solid foundation with jeans as the core, supplemented by well-designed products and market development programs, Levi Strauss & amp found a way to increase profits in the case of the decline of the domestic jeans market. The company not only occupies a place in American history, but also has become the largest clothing company in the world.
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According to the Russian Morning Post reported on August 7th, the most expensive jeans in the world are Levi's 1879 jeans produced in limited quantities by Levi's Company, and the market price of these jeans is125,000 USD each. It is equivalent to RMB 865,438+00,000.
Levi's, a world-famous private clothing company, is famous for jeans. The company was founded in 1853 and is owned by four nephews of Levi Strauss.
In San Francisco around 1850, Levi Strauss, the founder, made the first pair of Levi's jeans for miners at that time with rough canvas originally used to make tents, because these jeans were quickly welcomed by miners because of their durability. Until1990s, this brand also faced competition from other overseas brands and cheap products. Production facilities in the United States and Canada have been closed, and finished products are supplied from China, Hongkong, Colombia, the Philippines, Viet Nam and Mexico.
Baidu encyclopedia-Levi's