Corporate culture is the sum of ideas formed by enterprises around their production and operation management, and it is a basic spirit and cohesion formed by enterprises in their business practice, including strategic vision, entrepreneurship, core values, business philosophy, and values and codes of conduct shared by employees.
Second, the purpose of the program:
Improve the cohesion and combat effectiveness of the team and promote team building.
Enhance employee satisfaction and sense of belonging, and stimulate employees' work enthusiasm and enthusiasm.
Enrich employees' amateur cultural life and create a healthy and uplifting team atmosphere.
Third, all employees involved in the company.
Fourth, organize the implementation department
Head of personnel administration department and all departments of the company.
Verb (short for verb) time
In addition to the daily fixed corporate culture publicity, September will also be designated as the key corporate culture publicity month.
Verb (abbreviation of verb) is the content of corporate culture of the company.
Corporate strategic vision: to build the first platform of international financial internet.
Enterprise spirit: passion, innovation, ambition and responsibility.
Core values: * * Enjoy the growth of wealth.
Business philosophy: people-oriented
Six, the system construction scheme of enterprise culture:
The compilation of the Handbook of Corporate Code of Conduct embodies the following contents:
A) Daily code of conduct for employees;
B) Service code of conduct (including internal and external service requirements);
C) Corporate public relations planning and standardization; plan
Compile the manual of visual system (VI) enterprise identification system, including:
A) environmental culture: cultural environment construction is commonly known as "cultural landing project", "cultural wall project" and "culture"
"Visualization Project" aims to make culture visible and tangible, and make culture and strategy deeply rooted in people's hearts. You can post the company's logo, UI design that reflects corporate culture, corporate spirit and core values on office walls, conference rooms and other eye-catching places.
B) Corporate logo: such as corporate name standard words, standard colors, logo design, corporate modeling, symbolic drawings, etc.
Cases and other symbolic explanations are publicized throughout the company;
C) Packaging and displaying with a unified corporate image in foreign exchange, such as a unified business card style and postal service.
Signature, official gift, envelope, writing paper, work permit, invitation letter, letter of introduction, information kit, etc. ; D) When planning foreign exchange activities, the company's cultural spirit should be reflected, and it should be explained at an appropriate time during the activities (such as foreign public relations activities, marketing activities, offline exchange activities, recruitment activities, etc.). E) column publicity (staff wall): make corporate culture publicity column, and distribute different theme sections (recent development goals, quality policy, various announcements, outstanding people, staff world) at each activity. ..
Establish the concept system of corporate culture, the main contents include:
A) Management training: the core content of corporate culture will be formed into a propaganda slogan. First, training will be conducted within the management to establish the leadership and demonstration role of the management in corporate culture construction and establish the concept of combining corporate culture construction with corporate management activities.
B) Staff training: Through training and daily indoctrination, employees can deeply understand the strategic vision, enterprise spirit, core values and experience concepts of the enterprise, identify with the enterprise values and experience concepts, and grow and develop together with them.
Corporate culture activity plan, including:
A) Let's have fun together. Enrich employees' cultural and sports life, enhance enterprise cohesion and show team members.
Knitting ability, you can organize employees to carry out some sports activities on Saturday and Sunday (such as playing badminton and basketball). ), at the same time, you can arrange photography and put the recruitment of activities on the staff bulletin board. B) Carry out activities of grasping the "wind" and "shadow", care for colleagues around you, record from scratch, enhance the communication and cooperation ability among employees, and make the working atmosphere more harmonious. Pick up the camera and capture the touching moments of colleagues, when you are immersed in your work, when you are listening attentively, when you are silent. Fully show concern for colleagues around you, and then post photos on the staff wall for everyone to share and select the collected photos at any time.
First, inform all employees of the company about the theme, form, submission place and deadline of the activity, and then edit and publish the selected photos to reward the winning works.
C) Carry out the company's autumn outing in September every year to enrich employees' life and enhance team cohesion. D) Hold the annual meeting of the company before the Spring Festival every year. The purpose of the annual meeting is to enhance the internal cohesion of the company's employees and enhance the company's comprehensive competitiveness. Summarize the company's overall work performance in 20 12, formulate the company's overall work plan for the new year, and define the work direction and objectives for the new year. Commend employees with excellent internal performance, fully mobilize the subjective initiative of all employees through incentives, and put them into future work.
E) Avoid opening columns in SVN system, and everyone can freely share various professional skills or management experiences.
You can gain learning experience, share good articles and recommend good books (such as inspirational stories). ), which is helpful to form the cultural atmosphere of learning organization.
September is the key publicity month of the company's corporate culture, and the following activities are specially arranged:
Time activity table activity plan
In the first week of September, a financial essay contest was held in the form of a competition, and the first, second and third prizes were selected for commendation and reward, which was discussed and studied by the whole company.
In the second week of September, renting venues for badminton, shuttlecock and other sports competitions can strengthen the cohesion of the team.
At the training meeting in the third week of September, the management of the company trained the company's entrepreneurial spirit, core values and other concepts to all employees, making employees feel more belonging.
Outdoor Activities and Outward Bound Training In the fourth week of September, with the National Day and Mid-Autumn Festival approaching, outdoor activities or outward bound training can be carried out to strengthen the cooperation and tacit understanding of the team and stimulate the enthusiasm of employees.
The second plan of corporate cultural activities: "I and the growth of recruitment certificate" corporate cultural speech competition
In order to deeply understand the essence of securities corporate culture, carry forward the advanced typical spirit of recruiting certificates, mobilize and stimulate the enthusiasm of recruiting employees to love their families and strive for self-improvement, closely unite every employee in the sales department, form a strong centripetal force, and make employees unite as one to work hard to achieve their goals, this corporate culture speech contest "I grow up with recruiting certificates" is specially launched. Through competition activities, we will show the hard work of recruiting witnesses, publicize the core values and enterprising spirit of recruiting witnesses, and create a good corporate culture atmosphere!
I. Theme of the event
"I grew up with Zhao Zheng * * *"-Learn, popularize and practice the core concepts of our corporate culture, and build an advanced group with cohesion, centripetal force and binding force.
Second, the content of the speech
Focusing on the core concept of securities enterprise culture, we should dig deep into the essence of securities investment culture. Reference content:
Third, the activity arrangement:
This speech contest is divided into three stages:
The first stage: (165438+ 10/8) publicity and launching stage. It is mainly organized by team leaders in their respective teams, mobilizing team members to participate and determining the list of speakers.
The second stage: (165438+1October19-165438+1October 2 1) speech preparation stage. Team leaders will confirm the list of participants before 6: 00 p.m. on June 2 1 1 (each team has at least 2 people, and team leaders can also participate). Team leaders should follow up the preparation of team members' speeches around the theme of speeches, and report the list of team members and competition topics to Huang Xiaoyun in the form of electronic documents.
Stage 3: (165438+1the afternoon of October 22nd) Competition stage.
Four. Competition time and place:
2013165438+1October 22nd15: 30-16: 30, conference room of the sales department.
Verb (abbreviation for verb) competition requirements
(1) This activity was given by the team leaders of business departments, and was organized and participated by their team members. All employees in the business department can register freely (at least 2 people from each team can participate, and the team leader can also participate). The activity place is located in the conference room of the business department.
(2) Team leaders should attach great importance to it, fully understand the significance of the "Me and Zhao * * *" speech activity, regard the process of organizing the speech as a process of publicizing, popularizing, educating and popularizing the core concepts of corporate culture, and effectively organize their respective players to participate in the competition to ensure the smooth development of the activity.
(3) The content of the speech should focus on the core concept and interpretation of the securities corporate culture, highlighting the specific embodiment of the core concept of the bank's corporate culture in the business department.
(4) The speech should be true and touching, with strong appeal, appeal and influence. The speech requires clear organization and clear expression of core concepts.
(5) The contestants draw lots in advance to decide the competition order.
Sixth, the scoring method
(a) the invitation of the speech contest (to be determined) as a judge, using personal scoring system, according to the speech content, instrument image, language art, on-site appeal, time control and other aspects of quantitative scoring.
(2) The scoring system is 100, the judges score on the spot, and the average score (two decimal places, three decimal places for the same score) is the final score of the players. According to the speech content, language expression, expression, appearance, speech effect, speech time and manuscript release, the scores are 30, 25, 10, 15 and 15 respectively:
1, speech content (35 points)
The viewpoint is correct and clear, the theme is deeply concentrated, the angle is novel and appropriate, the materials are typical and sufficient, the connection with practice is targeted, the logic is rigorous and convincing.
2, speech skills (40 points)
(1) Language expression (20 points): standard Mandarin, clear and accurate pronunciation; The language is vivid and vivid, which can accurately and appropriately express the meaning; Tone rhythm is varied, pay attention to priorities.
(2) Expression (10): The posture, movements, gestures and expressions are generous and natural, and they are good at rendering the atmosphere and enhancing the expression effect.
(3) Appearance (10): generous and decent in dress, calm and dignified in manner, full of spirit and kind in attitude.
3, the speech effect (15 points)
It has strong agitation, motivation, persuasiveness and appeal. Can fully mobilize the audience's emotions and generate strong emotions in the audience.
4. Time control requirements (10 score)
Deduct 5 points for not leaving the manuscript and 3 points for being unskilled; Deduct 3 points for overtime and below (time limit is 5-8 minutes; For overtime and below, 1 minute will be deducted every minute until 3 points are deducted).
5. Send each judge a contestant's speech topic and score sheet.
Seven. Award setting cultural activity plan
1 first prize, 1 second prize and 1 third prize will be selected in this speech contest. First prize (1): a mobile phone power supply with a value of 100 yuan.
Second prize (1): a mobile phone power supply worth 88 yuan.
Third prize (1): a mobile phone power supply worth 88 yuan.
Eight, matters needing attention:
165438+1At 9: 00 am on October 22nd, players from all teams drew lots in the conference room of the sales department. If they can't participate, their team leader will draw lots on their behalf, decide the order of appearance, and explain the rules and precautions of the game.
Corporate cultural activity planning scheme 3 I. Corporate periodical planning scheme
In order to fully display the elegant demeanour of the company's employees, inherit the enterprise spirit internally, spread the company's corporate culture externally, further promote the company's brand building and enhance the company's core competitiveness, this scheme is specially formulated.
(1) Purpose
1. Company periodicals are the carrier of corporate culture propaganda and the external form of corporate culture. To a great extent, the evolution of corporate culture is a process in which enterprises constantly explain and describe their own history and future. This kind of explanation and description can not only stay in the form of oral communication, but must be "solidified" in the form of words in order to continue and spread widely. Enterprise periodicals are a stage accompanying the evolution of enterprise culture, and also a historical record of the evolution of enterprise culture.
2. Journals publicize corporate culture internally, so that employees can gradually understand and integrate, and gradually form an unchanging Asian cultural atmosphere and improve employee cohesion; At the same time, it is the internal strength of brand building to let the company employees participate and understand the company; Promote the company's image through employee recognition.
3. In addition to promoting corporate culture, periodicals directly promote enterprises. It is also an effective way to publicize the company's project dynamics and staff style through the contents of periodicals, and to establish and enhance the company's reputation.
(B), the purpose of periodical positioning
1. Establish corporate image and create a good external environment.
2. Publicize the company culture internally, show the company's outstanding features and attract outstanding talents.
(3), layout planning and basic content
1, first:
1), the message at the beginning of the magazine: the first issue is a publication or a speech by the general manager. In the future, according to the company's new measures (policies) or new trends in the industry, you can express your opinions or ask appropriate questions every month to guide or motivate employees ideologically (one article per issue).
2. Information
2), company dynamics: that is, company news, reports of major events within the company, or reports of new policies beneficial to employees, etc. (Multiple press releases or photo news in each issue).
3. Corporate culture
3) Corporate culture activities: report and publicize the corporate culture activities planned by the company (including those implemented and planned for next month), and issue blessings for employees' birthdays every month (one in each issue).
4. Employee world
4) Pay tribute to front-line employees: Due to the particularity of the company's industry, it should reflect the company's strong care and respect for front-line employees: front-line employees can write freely, and the content can reflect the daily life of employees, and corresponding pictures should be provided when submitting the manuscript (one for each issue).
5) Team style: mainly show pictures, supplemented by simple text descriptions, show the styles of various departments, and set off the theme of happy life and happy work (multiple pictures per issue).
5. Healthy wide angle
6), the road to health: pay attention to the practical introduction of health knowledge, especially diet health care, exercise, etc. (one article per issue).
6, employee essays
7), advocate employees' original manuscripts, and the topics are not limited (involving employees' feelings about work and life, travel interests, emotional processes, etc.). ), as long as employees' personal experiences or feelings are positive and healthy (3-4 articles per issue).
(4) Publication cycle: 1 month, published in the first week of each month.
(v) The source of the manuscript
1. Adequate sources of manuscripts are the guarantee of newspapers, and the problems are mainly solved by the contributions of employees, clues and excerpts from excellent articles at home and abroad.
2. Employees consciously contribute: advocate originality, regardless of style and number of words, and the object and time of submission are not limited;
3. Draft invitation: Take the initiative to invite employees with good writing skills to draft;
4. Reprint some classic fragments at home and abroad;
(vi) Contribution award
1 Reprinted works, industry trends, philosophical articles, etc. , regardless of subject matter and number of words, once requisitioned, each 10 yuan;
2. Original poems and essays, one requisition, each 30 yuan and each 5 yuan;
3. For original works such as news articles, the contribution fee is 100 words 10 yuan, and the insufficient 100 words are ignored, and the contribution fee for each article is 100 yuan.
(7), job responsibilities
1. Administration Department: the periodical sponsor department, which is mainly responsible for the collection, review and text arrangement of manuscripts.
2. Sales Department: responsible for providing promotional materials and pictures such as dynamic marketing activities of the project.
3. All departments of the company: have the obligation to actively cooperate.
(8) Periodical publishing
1. Distribution method: free distribution.
2. Issue target:
1) within the company
2) Hengyuan
3) Hengya customers
3. Distribution scope: It is circulated by all departments of the company, and the meeting room, reception room and reception room in Building B are placed in conspicuous places.
4. Circulation: tentative 100 copies.
(9) Submission method
1. Employees can contribute to the Administration Department or through the special mailbox for periodicals;
2, the manuscript can be electronic or paper version, should indicate the name of the work, the author's name, department and contact information;
3. For reprinted or non-original manuscripts, the words reprinted or sorted should be truthfully indicated, otherwise the consequences will be at your own risk.
Second, the staff birthday party planning scheme
(1) Activity theme: "The company grows with you"
(II) Purpose of the activity: To reflect the humanized management of the company and care for employees, create a warm and harmonious internal environment of the company, and enhance employees' sense of identity and belonging to the company. Let the employees truly integrate into Hengya's big family, and then maintain a better working condition and grow and develop together with the company.
(3) Activity time: 20 15 and 15 days per month.
(4) Location: KTV on the first floor of the administrative building.
(5) Target audience: the birthday girl (based on the date of ID card)
(6) Activity cycle: once a month.
(seven) the program arrangement of activities
1. Preparation: Prepare birthday cards, arrange activities and purchase goods.
1), the administrative department counts the list of birthday employees in the current month, prepares birthday cards, and asks colleagues and leaders to write greetings and sign them;
2) The Administration Department invites the employees of Shouxing to participate in the activities;
3) The purchasing department is responsible for purchasing items for birthday parties;
4), by the administrative department to do a good job of site cloth licking;
2. Activity content arrangement
1), the host is turned on;
2), the leader speaks, thanking the employees for their contributions to the company and expressing the company's blessings to the employees;
3) Give birthday cards signed by leaders and colleagues;
4) Birthday speech delivered by the birthday girl representative;
5) Sing birthday songs, make birthday wishes and share birthday cakes;
6) Free activities (singing and dancing);
7) Chorus "Tomorrow will be Better" or "Grateful Heart" and take a group photo;
8) The birthday party is over.
(7) Budget: 3085 yuan in total.
Three, New Year's Day party planning scheme
(1) Party theme: "Celebrate New Year's Day and welcome the Spring Festival"
(2) The purpose of the party: to enrich the amateur cultural life of employees, improve cohesion, enhance team spirit and optimize corporate culture through the "New Year's Party".
(III) Party target: all employees of the company.
(4) Organizer of the party:
(v) Content and form of the party
1, the form is not limited: it can be performed by a single person or a group, and the program types include solo dance, solo dance, folk dance/modern dance, sketch, musical instrument performance, recitation, etc. The theme of the program strives to embody different styles such as novelty, liveliness, vividness, touching, aestheticism and thought-provoking.
The administration department is responsible for the specific program arrangement, and all programs need to be rehearsed in advance. Only programs that have passed the examination by the administrative department can be performed at the party, and the performance order of the programs will be arranged by the administrative department.
3. Program source:
1), the administrative department has 3-5 programs in any form.
2) Each department shall arrange at least one project.
3) Employees participate in the team.