Previously, due to the existence of shoe-grabbing robots, Nike cancelled the online sales of several Air Jordan models. You are also looking forward to how Nike will deal with this situation in the future, as well as the general doubts from the outside world. Today, Nike officially announced that it will open a new form of online sales and vowed to say no to robots.
Nike's new online sales method will be carried out in the form of random lottery. After the official Nike account publishes the date of selling sneakers and the start date of the lucky draw, the buyer can obtain the verification code through the mobile phone bound to the Nike account, and then choose the shoes he wants to buy, and each person can only choose one pair; After completing all the information, Nike will randomly select lucky buyers and inform them by email that successful buyers can use this information to buy in physical stores; The whole process requires real-name registration and certification, and the purchase right obtained may not be transferred to others. The brand-new lottery method provides you with a relatively fair purchase opportunity. Although it is only implemented in the United States at present, I believe that the detailed rules about China will come soon.