At the request of relevant departments, CCTV acts as an agent for China TV media to purchase the Olympic Games, Asian Games and World Cup.
The copyright of the game, and then negotiate the copyright sharing with the local TV media, which is the practice and CCTV.
The rule of mutual support with local TV stations. Historically, CCTV can enjoy the competition with local TV stations.
Copyright of live broadcast. However, although Five Star Sports has been actively communicating with CCTV this year, it has been dividing the copyright of the World Cup.
In the sales negotiation, the obstacles set by CCTV were unexpected. This year, CCTV will have a little surprise with various places.
CTV Sports won the right to negotiate copyright in Taiwan Province. CTV Sports has taken a "mushroom" battle for the demand of local stations.
It was not until 10 days before the start of the World Cup in South Africa that we informally and tentatively communicated with local stations. Moreover, CCTV is at
The quotation changed from the initial 500,000 to 300,000, and then immediately returned to the price of 500,000.
Moreover, CCTV is a bit "overlord", saying that local stations can only buy group matches. In this regard, we also
I can only accept it helplessly. However, CCTV has been pushing our luck since then, forcing us to pay the money first and then sign the agreement.
In addition, all expenses (based on actual purchases) must be credited to the "designated" account before the "designated" time.
. In desperation, local stations can only give in.
In the broadcast of this World Cup, CCTV set up obstacles from the beginning. Is distributed to local stations,
How many games to release, which games to release, what is the release price, when to start negotiations and so on. And there is no local station.
Have a say. All local TV stations can do is wait, wait for CCTV to release whether and how much,
Unilateral decisions, such as distribution, distribution price, etc. It shall be drafted by CCTV and shall not be amended or opposed. but
At this time, CCTV has earned more than 2 billion advertising revenue, far exceeding the cost of broadcasting rights, but it is impossible for local stations to do so.
Marketing, it is impossible to high-priced buy buy many times. Five-star sports worked hard and finally voted 5.
0 million yuan, purchased the broadcasting rights of 10 group matches from CCTV, and signed an agreement. However, after the World Cup started,
On the fourth day (June 14) after broadcasting only three issues, CCTV cut off the transmission to the Shanghai platform and stopped providing the last seven issues.
The signal of the game.
The five-star sports channel under the Shanghai Radio and Television Station has been deeply loved by Shanghai audiences, and the ratings have been
It is more than double that of CCTV sports channel. Every time the World Cup is such a big game, TV viewers in Shanghai are also looking forward to it.
Watch the World Cup through the five-star sports channel and share the world in the special commentary of the five-star sports channel.
A cup of happiness. Five-star sports began to report on the World Cup six months ago, and eight people were sent to report this time.
The team went to South Africa to report. At present, the broadcast and report of the five-star sports World Cup has been well received by the Shanghai audience.
Comment.
Even if the final World Cup cannot be broadcast, the promotion of the World Cup by five-star sports will not stop.
The amorous activities also include the five-star football park built by five-star sports and the five-star World Cup invitational tournament.
Five-star Football Park is a new landmark of the World Cup in Shanghai, which attracts more and more attention from fans. They go to watch and taste football.
More and more fans.