Tik Tok's account tag is based on the subdivision of Tik Tok creator's content field. Tik Tok gives a summary keyword from the content characteristics of the creator's account, and equates the keyword with the account.
For creators, improving the accuracy of Tik Tok account tags can make accounts quickly get accurate fans. The system labels your works according to your type and recommends them to other users who like your type. Distribute your works to as many users as possible, which greatly improves the exposure efficiency.
However, Tik Tok accounts usually involve two tag levels: account content tag and user interest tag.
(1) content tag
Tik Tok is divided into many sub-fields according to different creative contents, and there are usually keywords to search, such as parent-child, emotion, emotional intelligence, workplace, office, inspirational and other fields, and each field will have corresponding labels.
Users can search for your video by searching for keywords. More importantly, the more accurate the label, the more accurate the users the video reaches. The biggest function of Tik Tok tag is to help the system describe and classify the content, which is convenient for retrieval and distribution to people with the same tag. In other words, each video content is followed by one or more tags.
(2) Interest label
Not only is the video tagged, but all your user behavior habits will be analyzed by Tik Tok according to his system to judge your preference for this kind of content. Tik Tok will give you a user interest tag according to your behavior track, usage scenario and time.
For example, if a user likes to watch beauty and travel recently, then his tags are beauty and food, and Tik Tok will combine these two tags to push related videos.