? The so-called "viral marketing" is to transmit brand information to millions, millions or even hundreds of millions of audiences through word-of-mouth publicity of users, and spread and spread like a virus.
Viral marketing
? Viral marketing is a very good means of online marketing, which is mainly spread through the oral communication of users. Now that the Internet is so popular, it should be more convenient to carry out online viral marketing. Because it can spread as quickly as a virus and achieve the purpose of marketing. Because this mode is carried out by the target users themselves, the cost is very low. Even if there is no cost, good results can be achieved.
Second, the characteristics of virus marketing
1, an attractive virus source
The dissemination of any information must pay for the use of channels. The reason why viral marketing has no cost is mainly to use the enthusiasm of target consumers, but the promotion cost of channel use still exists. It's just that the target consumers are stimulated by the information of the merchants and voluntarily participate in the subsequent communication process. Your virus source must be able to attract users in order to achieve the effect of active communication.
2. The transmission speed is very fast
The spread speed through viral marketing has increased geometrically, just like the market multiplication. Viral marketing is a spontaneous and extensive information promotion. It is not delivered to everyone in society in a balanced, synchronous and indiscriminate way, but through channels similar to interpersonal communication and group communication, consumers will deliver product and brand information to those individuals who have some connection with them.
3, the speed update is fast
Any network product has its own unique life cycle, which generally goes quickly. The spreading process of viral marketing is usually an S-shaped curve, that is, it starts slowly, accelerates when it reaches half of the audience, and slows down when it approaches the maximum saturation point. When the spreading power of virus marketing gradually declines, enterprises must immediately formulate strategies to transform the spreading power into purchasing power, and only in this way can the best marketing effect be achieved.
4. Effective reception rate
? For virus marketing, users acquire or actively search from familiar people, so they will naturally have a positive attitude in the process of accepting it; Receiving channels are also relatively private, such as text messages, emails, closed forums, etc. There are also several people reading at the same time, which in turn expands the communication effect.