Recently, an auction on a foreign auction website once again made this man "unable to return to China" on the headlines of the media. It is reported that overseas car auction websites around the world? The auctioneer found that two FF9 1 prototypes produced by Faraday in the future were indeed under auction.
It is worth mentioning that among these two models, one FF9 1 won many honors: in the 20 17 pikes peak mountaineering competition, it set a new world record for electric vehicles at that time; In 20 18, he won the championship of Las Vegas related events with a score of 2.3 seconds per 100 kilometers.
But because it is a prototype, there is almost no interior in the car, and the price on the auction website is unknown. In other words, the historical significance of FF9 1 auction itself is greater than its actual value. After all, the number FF9 1 can't be ignored in the history of car-making in the world.
Jia Yueting's LeTV had a bright future.
"If you have an FF9 1, you can get rid of all the other cars in the garage." This sentence is from Jia Yueting 20 17. Today, this is more or less a mockery.
Many early Internet entrepreneurs had a * * * idol-Jobs, and Jia Yueting also had a nickname "Jobs" in his early days. It is Jia Yueting's obsession to subvert traditional trade practices and seek innovation and change. 2065438+On April 20th, 2006, LeTV released three new models, with sales reaching 8 million units. At that time, the annual sales volume of LeTV's mobile phones was nearly/kloc-0.9 million units, and the domestic market share was squeezed into the top ten, which was the highlight moment of LeTV.
In fact, what really makes LeEco known to everyone is the "LeEco Super Ecology" launched by Jia Yueting. At that time, Jia Yueting put forward a forward-looking viewpoint-"platform+content+terminal+application". Since then, LeTV has expanded from video websites to movies, followed by TV and mobile phones, and then to sports and new energy. The greater the ecology, the higher the pressure. That year, Jia Yueting also shouted a classic sentence at the press conference, "Let's suffocate our dreams together."
Success or failure, Jia Yueting cannot do without LeTV! Before going abroad, Jia Yueting was definitely a well-known entrepreneur. With the strong industrial chain of LeTV Group, Jia Yueting directly occupied the position of 3 1 in the 2065 Hurun Report with a value of 42 billion yuan, 438+06.
The good times didn't last long. "Watch his tall building rise, watch him entertain guests, and watch his building collapse." 20 16 is a turning point for letv and Jia Yueting,
Since the second half of 20 16, letv has been short of funds. In June of the same year 1 1, Jia Yueting sent an internal letter to all employees, reflecting on the lack of funds caused by rapid expansion. Subsequently, a series of events, such as layoffs, debt collection by suppliers, and changes in ownership structure, directly pushed Jia Yueting to the forefront.
On July 4, 2007, he went to the United States and has not returned yet. Then came Jia Yueting's joke of "returning to China next week". "It's a matter of success or failure", and since then, "Lao Lai" and "PPT" have become another identity of Jia Yueting.
Jia Yueting, the "highlight", started from making cars and was destroyed by making cars.
As I said before, LeTV created Jia Yueting and destroyed Jia Yueting!
Similar to the "unrealistic" Musk, Jia Yueting had the idea of building a car when he was building a mobile phone. At that time, Jia Yueting boasted that it would build a new energy vehicle with a price of nearly 2 million yuan, equipped with new technologies such as laser radar and automatic driving function. When I heard 2 million, maybe everyone was as skeptical as me.
Both build cars, but the result of Jia Yueting and Musk is that Wan Li is apart. If you know something about Musk, you will find that Musk has space? X, PayPal and many other brands are technical endorsements, while LeTV only has PPT.
In addition to technology, building a car needs financial support. I remember Wei Bin once said that "building a car needs at least 20 billion yuan to prepare", which is also very important for Jia Yueting in the early days of building a car. In addition to LeTV's own funds, Jia Yueting also received financing from Producer of Power in Sun Hongbin and Xu Jiayin. However, after burning $265,438 +0.5 billion, LeTV still failed to embark on the road of mass production.
Letv's mobile phone has been dead for three generations, Letv Sports has become a thing of the past, Letv is heavily in debt, and Letv's mass production is difficult ... followed by the plunge of Letv's stock.
20 15, 13 on may 2, letv. com hit a record high of 179.03 yuan/share (ex-rights price). On that day, the highest price of Kweichow Moutai was 275.2 yuan/share. Converted, LeTV's share price can be changed into "most bottles of Maotai". On July 20th, 2020, it was the last trading day of Letv's A shares, closing at 0. 18 yuan/share, and the market value of 100 billion was wiped out.
Without "FF9 1", they are worse than Jia Yueting.
It took only three years for Jia Yueting to go from "a big automobile factory" to "an old enterprise". In fact, compared with the "PPT" that has been born in Jia Yueting, the domestic "stillborn" new energy enterprises are even more terrible. Judging from the events in recent months, Bojun Automobile, Baiteng Automobile and Lindsay Automobile are among them.
In June, the founder of Bojun Automobile published an open letter, announcing that it would sell core technologies such as in-vehicle platforms, and announced that all employees were waiting for posts. This means that the four-year-old blog group has completely bid farewell to rim. In fact, Baten is not much better. It burned 8 billion yuan and was directly named by CCTV, falling into a period of suspension of production. The last Lindsay, because of false technical problems, has been officially put on file. At present, its founder is also in the United States.
In a bad environment, it is more difficult to "cheat" the money in the car circle. In the first half of this year, except for Weilai, whose cumulative sales exceeded 10,000, and the sales of Ideal, Tucki and Weimar reached 4 digits, the sales of other new car-making forces were only 100 digits, or even "0". On the other hand, Tesla, whose monthly sales volume is comparable to that of fuel vehicles, has made a Model? 3 has become a household name product.
On the one hand, with the decline of automobile policy, many automobile enterprises are facing survival crisis. On the other hand, the lack of core technology of enterprises also weakens the competitiveness of models in the market in disguise. The superposition of the two has caused a more embarrassing situation for the new forces that make cars today.
What is written at the back?
Letv's life from prosperity to decline reflects the dilemma faced by the new forces of contemporary car making. Now, Jia Yueting's dream of building a car will come to an end with the auction of FF9 1, and the future is unknown. After all, a beautiful blueprint that can't land will always be just a flower in the mirror and a moon in the water.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.