Judging from the current situation of the industry, each tide play manufacturer has a different understanding of the collection tide play and the way to intervene in the collection field. As the only listed company, POP MART cut into this high-end market with MEGA collection series, aiming to make its products "the first collection for young people".
The shallowest logic behind the collection is the innovation and upgrading of products. With the development of the industry, product innovation is also going on. MEGA collection series launched by POP MART is an important exploration of product innovation and upgrading. Judging from the market response, this exploration is successful, and every new MEGA product will be warmly sought after by users. Not long ago, on POP MART Super Brand Day, MEGA collected 1000% space MOLLY watermelon model and toffee model, which attracted 950,000 people to draw lots.