1.Cuba Brief Introduction of Chinese College Basketball League;
1, China University Basketball League, referred to as "CUBA", is sponsored by China University Sports Association, exclusively operated by Ali Sports, and officially recognized by the Ministry of Education of China. League 1996 began to brew, 1997 established its articles of association, and 1998 was officially launched for the first time. There are men's and women's first-class leagues, second-class leagues and third-class leagues. Every year, more than 1600 teams participate in the third-class leagues, covering 32 provinces, municipalities and autonomous regions in China.
2. China University Basketball League is the top amateur league in China in terms of competition scale, competition level and talent incubation. League matches have continuously precipitated the sports culture atmosphere of college students in China, and now it has become a basketball shrine in the eyes of more than 40 million college students in China. Every year, more than 65.438 billion people watch the live broadcast of the game through TV and Internet, and the audience watching the game on the spot has exceeded 2 million, which is second only to the China Men's Basketball Professional League.
Second, the influence:
1, China University Basketball League has been continuously improved in terms of competition system innovation, personnel training and packaging operation, and the competition level has also been greatly improved. It is one of the most important transportation channels for basketball talents in China.
2. China University Basketball League tries to link Ali's internal resources for content marketing, constantly creating star players, making China University Basketball League a rare high-quality basketball in China market, and attracting sponsorship and cooperation from high-quality brands including Warhorse Brand, Zhun Brand and Spalding.