How to Analyze Xiaomi Set-top Box in Xiaomi Box

You see, even the positions of people's fingers on the official publicity map of the website match almost perfectly. By the way, this is the "Apple Gene" circulating on the Internet ... just too ambitious. Some people say that the Xiaomi box is a tribute to Apple by Reebs. Well, I'm afraid Mr. Qiao will feel uneasy when he knows this tribute, but I'm afraid it's not because this box is really excellent, but playing Cosplay has always been Mr. Wang's most annoying trick. Below, the author can't bear to vomit. From the product to the website interface, product function introduction icons, and even some details on the publicity map, Xiaomi has been "paying tribute" to Apple, sometimes called "cottage". From Xiaomi official website and Apple official website, we intercepted their official publicity pictures. By comparison, you may even find that even the finger positions of the models are almost identical. On the day of the conference, Xiaomi also announced the launch of an original technology, namely "Milian". Li Wanqiang, co-founder and vice president of Xiaomi Company, said that through Milian, users can push photos and videos from Xiaomi's mobile phone, iPhone, iPad and iTouch to Xiaomi Box, and all kinds of mobile terminals can fully interact with TV screens. This is actually not a profound technology. In fact, Hisense's previous set-top boxes have been able to achieve dual-screen interaction, so even in China, Milian cannot be said to be original. This general standard name is different, put it into Samsung, called All Share Play；; Apple's is called AirPlay, and other devices can also use the DLNA standard. Xiaomi claims that "Milian" is a "compatible Internet standard" scheme, which is compatible with Apple AirPlay, DLNA (including technical standards introduced by multinational giants such as Microsoft, Intel, Sony and Lenovo) and Google in Android system. It is not a big problem to realize this technology, but the problem lies in intellectual property rights. Why talk about compatibility? Trying to figure out the idea of Xiaomi and Apple, the translation is probably like this: "We have not completely reconciled with Cook, but it is good to have reconciled", but the captain dare not think so. "If I have reconciled with Radio and Television, why should I give you authorization?" What's more, you even have to copy the promotional LOGO with technical characteristics. "For Apple users, this may be a risk. So people just say, don't care too much, dear! If you have a Xiaomi mobile phone, you can rest assured that this technology is probably good. What about other brands? God knows ... the king of futures-you can't buy it! What should I do? In marketing, Xiaomi is also learning from Apple, and its essence is that "what you can't get is always the best". Xiaomi sells things because it often shows that the products are sold out, so many people find it strange and jokingly call it selling futures. This reminds me of a bridge in Crazy Stone. What's the use of buying things if I don't sell them? It's so sad, the reason of force majeure is very helpless. There are two interesting things about the sale of Xiaomi box. One is the qualification to buy it. You have to have Xiaomi's products before you can sell them to you. Of course, you may have to draw lots. The conditions are much harsher than those of Apple. There are too many people waiting in line to buy, and scalpers cause shortages, which ... looks artificial. On the other hand, at this conference, Xiaomi announced the sale of the first batch of 600 engineering prototypes. Well, who will build 600 engineering prototypes at once? Judging from the hype of this product, the author has seen the word "art" many times. In addition, some people say that a box comparable to Apple TV is made of gold. What's more, its vice president also said that gold can be extracted from the circuit board ... Guess what I think? Fortunately, the author once made a report on the whereabouts of old household appliances. In Guiyu, Guangdong, people use aqua regia to extract rare and precious metals from various electronic wastes every day. It is common knowledge in the electronic industry that gold is contained in the circuit board ... Perhaps because of this, Xiaomi regards the millet box as a fever accessory and a work of art. From Baidu Encyclopedia, we found such a description: Modern art practice makes the concept of "artwork" wider and wider. Facing modern art, Brock, a famous American analytical aesthetician, redefines the concept of "art" from four aspects: the intention of art and people, the non-utility of art, art and art customs, and the open concept of art, seeking aesthetic legitimacy for modern art, and describing an imitation as a work of art is really a wonderful industry. Sublimate, let's build a millet ecosystem! Isn't it a little early to say this? There is such a news from a certain media, the content is as follows: Lei Jun's Xiaomi product strategy gradually surfaced through Xiaomi Box, centering on Xiaomi mobile phone, and extending to TV, set-top box, reader and other hardware in the future, taking Xiaomi e-commerce as the hardware sales channel, and integrating Internet services such as video, pictures and music through various hardware, as well as Internet applications such as e-commerce and games to build a "Xiaomi ecological chain". But to build the so-called ecological chain, income is the most important link, and how to build a model that can make the participating individuals succeed in making profits is the key. Xiaomi claims that the products and services it provides will comply with the relevant national policies, and Reebs claims that Xiaomi Box will not involve commercial services such as advertisements and prepayments for one or two years. For Xiaomi, it is only necessary to restrain the impulse to make profits, but for the partners of Xiaomi Box-mostly video websites-this has become a business of paying copyright and bandwidth costs, but it seems that there is no return. Whether this fictional illusion can persist until the day Reebs hopes, we can't help but make a big question mark.