1. Restrictions of laws and regulations: In countries or regions, the sales of drugs are subject to very strict supervision, and it is necessary to obtain qualifications before they can be sold online. Therefore, drug brands will choose to install in pharmacies on Taobao to meet the requirements of local laws and regulations and ensure the legal sales of products.
2. Enhance word-of-mouth: pharmacies are certified legal sales channels, and choosing to sell in pharmacies can enhance consumers' trust in products. Installing Taobao in pharmacies can convey the formal channels and legitimacy of products to consumers and improve the credibility of brands.