2. Pandora
Sara
Speaking of several simple foreign brands, it is hard to understand why some people regard them as treasures.
1 Swarovski.
Austrian jewelry brand, and now some people in China take love as a benchmark. If you love her, you can buy her a swarovski swan, just like the Austrian king did to the sissy princess!
Anyone with a little culture knows that only precious metal gold can keep the value of gold, while platinum sometimes can't. As for diamonds, it is a marketing scam. Crystal is basically worthless, and artificial crystal is more valuable.
Austria's crystal manufacturing industry is relatively developed. Artisans don't even process crystals, but they use lead to make brighter ones? Crystal? That is, high lead glass (artificial crystal). This product is used in the chandeliers of European magnificent palaces, and the effect is very good. Like the chandelier at Hofburg Palace-
What Swarovski really highlights is not the processing of crystals, but the cutting. They can cut the crystal (glass) into very smooth surfaces and edges, making people look blue and feel foreign. Swarovski, on the other hand, did not make any fraudulent propaganda, saying that he was a high-grade jewel, which meant that I was cutting glass.
However, Chinese businessmen don't care. With the love story of Princess Sisi, they started a series of bombing propaganda. They worked overtime on 1996. The ape made a little money and was finally cleaned. But the important thing is that Princess Sethi was stabbed to death by militants. As an aristocratic girl in a small place, she married into a deep house compound. Her husband Franz? Joseph runs a declining empire. Her son committed suicide. In fact, she is superior, but she is depressed all her life. What is there to boast about this story?
2 Pandora
If someone else swarovski somehow makes some crystals, cuts and some handicrafts, then Pandora is a pure metal bead. This dozens of Europe, that dozens of Europe, choose one and finally string into hundreds of Europe. What's the technical content? The point is, it positions itself as jewelry! I heard that gold, diamonds, agates and precious stones are all jewels. Nowadays, artificial diamonds, diamond residues, glass and metals can all be called jewels. Consumers are not stupid. They have more money to burn.
How many craftsmen in China have made bracelets ten thousand times higher than this? However, these craftsmen disappeared today. It's easy for foreign devils to make money for us.
Pack and sell. In the past, the heart of the sea, diamonds and agates were understandable, but now metal bracelets can also be sold as luxury goods, which is really bragging.
Three. hall
Zara's positioning in Spain is humanization and rapid sales, and its stores in Spain are even more market-oriented than the vegetable market.
Zara has strong design ability and distribution ability. Every month and every quarter, his clothing products are like Chinese cabbage, mainly from several European countries to more than a dozen countries. It's not a waste to throw away after a few months. Just like buying food in the vegetable market, it's the same. I will buy things anyway. There's always something you like in a pile. If you come to buy clothes, it's like picking cabbage in the market. Try it if you like. If you can't feel it, you can throw it back.
Zara entered some cities in China in the early years and became a high-end city in the eyes of China people. It was not until these years that Zara gradually calmed down.
In fact, some underdeveloped cities cannot introduce more luxury brands, and it is understandable that introducing foreign brands with prices close to ordinary people can also play a facade role. While in Spain, dozens of Zara in Europe will cost hundreds of thousands in China.