Limited-edition customized sweaters and badminton bags designed by FAW Pentium and Li Ning * * * were released at the event site, named stylist, nike blazer, early adopter and entertainer respectively, and five pre-sale and event acquisition channels were opened simultaneously. The two major China brands, from the creation of sports IP to the creation of design, have deeply integrated marketing, culture and brand, showing the brand strength, great country confidence and cultural confidence of China for the new generation, refreshing the new height of cross-border marketing and leading a "new national tide".
The same dream is persistent and persistent, and * * * plays the most "trendy" voice of China brand.
With the rise of China manufacturing and national brands, it is becoming the spiritual core of a new generation to pursue unrestrained freedom and enjoy the passion and vitality of sports. Although FAW Pentium and Li Ning badminton are in different fields, they have the same dream persistence and persistence in understanding the new generation's pursuit of circle belonging, emotional appeal and value recognition.
As the "crystallization" of the cross-border integration of FAW Pentium and Li Ning badminton, the 202 1 Five Badminton Tournament has experienced wonderful events in Changchun, Xi, Jinan, Guangzhou and other places since its launch on April 27th, and has continuously used the three-dimensional and immersive tournament experience to let young people release their passion and help the brand spirit of "China Pentium and Enterprising" to be deeply rooted in people's hearts. The setting and experience of the finals have been fully upgraded. The champion team of the sub-station race competed for the third place in the national finals. Participants have a more direct and comprehensive understanding and cognition of the innovative spirit and youthful image of Pentium brand by enjoying sports, experiencing competitions and having fun.
Zhao Dong, deputy general manager of the sales branch of FAW-Pentium Car Co., Ltd. said: "FAW-Pentium and Li Ning * * * advocate a healthy and active concept of sports life, spread the upward power of China brand, and let China people's unique unity and cultural self-confidence be deeply rooted in people's hearts. This reflects the brave responsibility of the new era for social responsibility and future mission. "
Zhao Dong, Deputy General Manager of Sales Branch of FAW Pentium Car Co., Ltd.
Vibrate at the same frequency as the new generation, and live up to the name of "new national tide"
At present, "Yue Dai Sheng" pays more attention to sports life and national culture. FAW Pentium thinks what users think and meets the new generation's pursuit of "new national tide" quality life. Following the "Five-Badminton Tournament" competition, FAW Pentium and Li Ning badminton were further integrated, releasing 3000 customized sweaters and badminton bags 1000.
According to Wang, the chief designer of Li Ning's sports fashion, "LI-NING Design by Li-Ning" not only inherits sports genes, but also focuses on the fields of trend culture, sports life, street culture and so on, exploring more meta-cultural styles. It is the unchangeable initial intention to modernize China culture and release the charm of China culture to China and the world. The customized products jointly created with Pentium take the integration of various design elements as the creative source.
Wang Li Ning, Chief Designer of Sports Fashion
Inspired by Pentium product "Ge" element headlights and classic car paint colors, designer Li Ning created three sweater colors: classic black, classic gray and antique.
The classic black sweater was named "Style Home". The pattern fully combines the design concept of "light and shadow philosophy", takes the sense of linearity as the keynote, and combines curves and lines to bring the overall vision of light and shadow flow. The classic gray sweater named "Burning School" is inspired by the representative elements such as the dashboard and exhaust pipe of Pentium products, which is full of national style. The bronze green sweater named "Early adopter" reinterprets the cross-country track and iconic figures in 3D hand-painted style with Pentium logo as the starting point and the current racing culture.
"Enjoy" badminton bag, the upper part is covered with traditional China copper coin elements and simple printing, and the bottom pattern is added with Pentium logo and badminton sports elements, which brings up-and-down coordination and makes the overall style more simple and fashionable. "
Paying attention to user experience is the differentiation of Pentium brand. For customized sweaters and badminton bags, FAW Pentium provides up to five online access channels. Users can participate in activities through any channels, such as Pentium YOMI APP, FAW Pentium official Weibo, FAW Pentium official WeChat account, FAW Pentium Domino plan WeChat account, and A Auto Fast platform FAW Pentium official account, and can redeem points or even get them for free. It is definitely a strength pet.
The release of customized clothing not only provides the peripheral experience of "private pleasure" customization, but also fully meets the differentiated needs of young people's personality and gameplay. This is the first batch of products of "Six Rights Shelf" and "Wenchuang Shelf" since FAW-Pentium released the brand-new brand strategy "5 18", and it is also the first derivative of the brand-new VI, which strengthens the label of "excellent domestic products, innovation and enterprising" of Pentium brand, brings the value of "new national tide" to the new generation and helps the brand image to be more vivid and younger.
Innovative marketing, three-dimensional marketing, brand-new brand strategy, upward clearance password
Good marketing, after the excitement, still reverberates in the hearts of users; Is to break the precedent and become an industry marketing model. Since the brand-new strategy of "5 18" was released, Pentium brand has continuously reached and moved users through innovative marketing and three-dimensional marketing, and constantly created a "different new Pentium" for users.
In August, the powerful actor Zhu officially became the brand spokesperson of FAW Pentium, accurately releasing the brand spirit of "China Pentium, forge ahead"; On June 5438+ 10, the "Tengxing Tianxia" icon and Pentium B70 2.0T version were officially released, which strengthened the concept of "continuously creating surprises for users' travel" and the efficient implementation of "5 18 service rights"; 165438+ 10 In the month of October, the brand-new coupe SUV B70S made a stunning appearance, and in the name of "New Country Tide Coupe SUV", it directly hit the demand for Z generation travel upgrade. The success of the finals not only brought a full stop to Pentium's annual marketing drama, but also convinced young people that,