What is the impact of the current limit in Taobao stores?

The impact of the current purchase restriction on Taobao stores is: 1, which will affect the search weight of stores and commodities. 2, affect the Taobao details page will not be seen by consumers. 3. The selected product cannot appear in the search list. The store was diagnosed by Taobao as poor comprehensive quality, low or declining DSR score, poor comprehensive payment conversion rate, and recent transaction disputes and refunds.

Reasons for the current restrictions on Taobao stores:

1, the selected product does not meet the market demand trend.

Taobao search engine will definitely recommend the most likely products to the corresponding consumers, which is the core reason why there is personalized recommendation technology. But many times, personalized recommendation technology is not necessarily good.

For example, login in another place, register a new account, buy this kind of goods for the first time and so on. What to do at this time is to recommend the baby who is most likely to make a deal.

2. Pricing does not conform to the overall demand trend.

What Taobao is more willing to push must be in line with the mainstream price range of the public. If your product does not belong to this category, it is not particularly suitable to pay for this product as your main flow, and it will be more difficult to sell.

Suppose we take sunglasses as an example. When we confirm this factor, we can search for specific product words or category words.

3. There is something wrong with the store search weight.

Taobao will focus on the comprehensive ability of our store. If the product is good, there is no problem in resource investment, but it just can't be done, indicating that the overall quality of the store is not good.

Store search weight problem:

Taobao will give a comprehensive quality score according to the store situation, which will also affect the search weight of stores and goods.

However, when the store encounters the following problems, it will be diagnosed as poor comprehensive quality by Taobao: low or declining DSR score, poor conversion rate of comprehensive payment, recent transaction disputes, refund and so on.