I want to hold a marketing activity in a shopping mall. Who can tell me how to write a planning book?

I want to hold a marketing activity in a shopping mall. Who can tell me how to write a game plan in the plan book? You should make a plan.

Who can tell me how to write a plan book for MTV? First, the name of the plan.

Write the planning name as specifically as possible, such as "XX University Activity Planning Book", and put it in the center of the page. Of course, you can write the main title first, and then write the subtitle below.

Second, the activity background:

This part should be elaborated in the following items according to the characteristics of the plan; Specific projects include: basic introduction, main implementation targets, recent situation, organizational departments, reasons for activities, social impact, and motives for related purposes. Secondly, it is necessary to explain the environmental characteristics of the problem, mainly considering the internal advantages, disadvantages, opportunities and threats of the environment, making a comprehensive analysis (SWOT analysis), focusing on various factors of environmental analysis, describing the past and present situation in detail, and making plans through forecasting the situation. If the environment is unknown, it should be analyzed and supplemented through investigation and study.

Three. Purpose, significance and objectives of the activity:

The purpose and significance of the activity should be clearly expressed in concise and clear language; When stating the main points of the purpose, the core composition of the activity or the originality of the planning and the resulting significance (economic benefits, social benefits, media effects, etc.). ) write clearly. The activity objectives should be specific, and need to meet the importance, feasibility and timeliness.

Four. Resource requirements:

List the required human and material resources, including the places to use, such as classrooms or activity centers. It can be divided into two parts: existing resources and needed resources.

Verb (short for verb) activity:

As the main body of the plan, the expression should be concise and easy to understand, but the expression should be detailed, and everything that can be thought of should be written, and nothing can be omitted. In this part, not only words, but also statistical charts can be added. The planned work items should be arranged in chronological order, and drawing the implementation schedule is helpful for scheme verification. This part should also explain the organization and configuration of personnel, movable objects, corresponding rights and responsibilities, time and place, and consider the emergency procedures to be implemented.

Some reference aspects can be provided here: venue layout, reception room, guest seating, sponsorship mode, contract agreement, media support, campus publicity, advertising production, hosting, leadership speech, emcee, venue service, electronic background, lighting, sound, video recording, information contact, technical support, order maintenance, clothing, command center, on-site atmosphere adjustment, pick-up and drop-off vehicles, post-game personnel cleaning and so on. Please adjust yourself according to the actual situation.

Intransitive verb budget:

The activity expenses are listed in a clear form after detailed calculation according to the actual situation.

Seven. Problems and details that should be paid attention to in the activity:

The change of internal and external environment will inevitably bring some uncertainty to the implementation of the plan.

Sexual factors, therefore, whether there are emergency measures when the environment changes, what is the loss probability and how much loss is caused, and the emergency measures should also be explained in the plan.

Eight. Person in charge of the activity and main participants:

Indicate the name of the organizer, participants, guests and units (for group planning, indicate the name of the group and the person in charge).

Who can tell me how to write the model essay of the speech contest plan book?

Planning Scheme of Holding the Speech Competition of "Looking Back at Freshmen and Looking Forward to Sophomores"

Looking back on my freshman year, we feel that everything has passed too fast. Time flies, but we have gained a lot. Looking ahead to Grade Two, everything is a new beginning. No matter whether we failed or succeeded in the past, we will start all over again. Give everything for our tomorrow and make everything better. To this end, the Learning Department of the Student Union of the Department of Civil Engineering will hold a speech contest with the theme of "Reviewing Freshmen and Looking Forward to Sophomores".

The specific work of this speech contest can be divided into three parts: pre-competition preparation, in-competition work arrangement and post-competition finishing work. Here are three specific instructions:

First, the preparation work before the game:

1. Define the purpose of holding the competition:

1) Improve your oral ability, and enhance your oral expression ability, adaptability and stress resistance.

2) Give everyone a stage and opportunity to show themselves and improve themselves.

3) Enhance the communication between classmates, convey happiness and feel life.

4) Cultivate students' team spirit.

5) Enhance students' self-confidence, carry forward the fine tradition of the contest and select outstanding speakers.

2. Pre-competition publicity activities:

1) Make 4 printed posters with A 1 color pages, and post them in the lobby and publicity column on the first floor of the teaching building of our college on May 8 (if there is corporate sponsorship, the posters will be specially planned for enterprises).

2) The preliminary contest will be held on May 1 1, supplemented by posters or radio publicity.

3. Participants must:

1) All freshmen of civil engineering department, regardless of gender and age.

2) The content of the speech should be positive, healthy and progressive.

3) The speaker is generous and natural, has eye contact with the audience, and has appropriate body language.

4) If there is background music, bring your own CD.

5) Bring your own clothes and props when necessary.

4. Number of participants:

Try to apply for classes free of charge, and the number of people is unlimited.

5. Time and arrangement of relevant venues:

1) The deadline for registration is noon on May 7th 12: 00 (the study committee of each class will submit the list of contestants to the study department).

2) Announce the list of contestants on May 9th, and organize the contestants to draw lots to determine the speaking order, and print out the scoring table in advance.

3) In the afternoon of May 1 1, 13 17:30, the top eight were decided. If there are too many people, the preliminary round will be held on the afternoon of May 12 17: 30.

4) The final will be held at 7: 30 on May 5th/KLOC-0, and an award ceremony will be held.

5) Venue: 6th Floor, Tiangong Building.

6. Staff arrangement:

1) Moderator: A male and a female moderator is responsible for creating an atmosphere at the scene, grasping the competition time of the players and announcing the results of the players.

2) Guests and judges: Five judges were invited to participate in the contest selection, of which 1 to two judges were proficient in language and literature, and the guests also awarded certificates and comments to the award-winning students.

7. Scoring standard: (full mark 100)

1) Image and demeanor: 20 points. It is required to dress neatly, be dignified and generous, behave naturally and appropriately, and reflect high spirits. Pay tribute and thanks to the audience and the judges.

I dress neatly and elegantly. (8 points)

L natural posture, moderate movements. (8 points)

I grasp the time. (4 points)

2) Speech content: 40 points. The content should be closely related to the theme, the theme should be clear and profound, the style should be positive, the language should be natural and fluent, and it should be full of true feelings.

L the theme is clear and thoughtful. (20 points)

L contact with reality and close to life. (10)

Quick thinking and strong logic. (10)

3) Language expression: 30 points. It is required to make a speech without writing, with a loud voice, clear speech, standard Mandarin, appropriate speech speed, smooth expression and full of energy. Pay attention to speaking skills and proper movements.

L beautiful language, accurate and concise. (10)

L cadence, sonorous. (8 points)

I express myself fluently and clearly. (7 points)

L putonghua standard. (5 points)

4) Comprehensive impression: 10. The judges will evaluate the quality of the comprehensive speech according to the live performance of the speaker.

5) Scoring rules: the judges clearly give the scores of each part (the scores are integers), and the staff will add up the final scores, remove the highest and lowest scores, average them to the players' competition results, and get the first, second and third prizes respectively according to the scores. The best typhoon award and the most popular award are selected by the judges (if the votes are the same, the highest score will be awarded).

8. Award setting:

1) Individual Award:

First prize.

L two second prizes.

L three third prizes.

L several awards for excellence.

L Best Typhoon Award (this award does not conflict with the above awards).

One of the most popular awards (this award does not conflict with the above awards).

2) Collective Award: two outstanding organization awards.

3) Awards: Certificates and awards will be issued, and gifts will be given.

Second, the work arrangement in the competition:

1) Personnel arrangement:

L Competition site order: yang shen and Yuan, directors of the learning department, are responsible for it.

Tea for guests and judges: Guo, director of the learning department, is in charge.

Distribution and arrangement of materials: Zhu Weigang and Yu Binbin, the officers of the learning department, are in charge.

Check and record the L score: Ju Qian, Qiu Xinxin and Chen Ju Ji Chun, heads of the learning department, are responsible for it.

2) Competition process:

L preliminaries:

1, the host made an opening speech and announced the start of the game.

2. Participants will speak in the order of drawing lots.

3. The judges ask questions, comment and score.

4. The host announced the results of the competition and announced the promotion list.

L final:

1, the host made an opening speech and announced the start of the game.

2. Participants will speak in the order of drawing lots.

3. The judges asked and commented on the contestants' speeches and PPT presentations, and scored them.

4. Improvise on the spot.

5. The judges commented and scored the contestants' speeches.

6. The host announced the results and ranking of the competition.

7. Preside over the award ceremony.

Third, the finishing work after the game:

1) After the competition, record and report the selected results.

2) return the things used for the game.

3) Clean up the venue after the game.

Four. Other matters:

1) Budget:

L 20 certificate

L three awards.

L 10 prize.

L 10 souvenir for judges.

Twenty blank sheets of paper.

L Two boxes of signature pens (24 pieces).

L 4 microphone

L 4 poster

I printed 50 report cards.

L 4 boxes of mineral water.

L the cost of arranging the site.

2) Precautions:

1. Participants must arrive in advance and take their seats in the designated area.

2. The audience should arrive early, take their seats in the designated area, and pay attention to on-site discipline.

3. Grading should be carried out in strict accordance with the grading standards.

4. There is only a speech in the preliminary round, and there is no need to do PPT. The final needs PPT-assisted speech. I hope the players will be fully prepared before the game.

In order to measure the speaker's speech and adaptability, there is an impromptu speech session in the competition, so it is hoped that the players will be fully prepared before the competition.

6. The learning department officer should do a good job of summing up after the game.

How to write marketing plan? First of all, make clear what is the purpose of making this plan! Such as attacking opponents, new product development, brand promotion and so on! Clear the purpose and then determine the corresponding plan!

1. Make a plan-make a preliminary plan first! The following items should also be planned separately! Then go to the back to make a whole and form a detailed and comprehensive project planning report!

2. Market research-mastering and analyzing the market is the prerequisite for the success of a project.

3.SWOT analysis-this is the so-called merger of strengths, weaknesses, opportunities and threats of an enterprise! In order to facilitate the later product development and advertising creative planning!

This is only a preliminary preparation plan. Scientifically analyze the survey data and SWOT analysis results, and formulate the implementation plan of related activities!

In the medium term, this means full implementation. In the process of implementation, the plan should change with the changes of market, environment or other factors!

Of course, the later stage is to maintain and maintain the benefits created by the project!

There are many aspects in this, and it will be more helpful for you to search the theoretical knowledge of relevant marketing planning in Baidu Library!

Playing so many hopes will help you! thank you

Who can tell me how to write a plan for attracting investment in clothing? Hello, my friend. I haven't written a style about practical writing in high school before. Since I came to University College, there have been many activities. At first, I didn't realize how important this practical writing was. I didn't know how important a good plan was until I asked for it when I joined the external relations department of the school. I have also mastered some methods and skills of writing a plan. Let me talk to you here. First, when writing a plan, you should write down the purpose, time, place and participants of the activity, then write down the content and process of the activity, and finally write down the capital budget (this is an important part of planning). Such a complete plan is possible. You can also find a model essay to read. Good luck.

Who can tell me how to write the promotion plan for porcelain dolls? . Urgent. . Express gratitude in the following main sections:

1, activity purpose

2. Active products

3. Theme and time of the event

4. Audience

5. Forms of activities

6. Activity flow

7. Material preparation

8. Time schedule

9. Staffing

10, notes

1 1, cost budget

Because I don't know what your "porcelain doll" is, I can only give you a general plan. Different products have different publicity activities, so you can choose the right one according to your own products.

How to write marketing plan? You may not work for a long time, so this will happen. There's no need to panic. You should calmly analyze the marketing knowledge you have learned.

The general framework is like this. First do a 4P analysis, from the products operated by the website, the price compared with the industry, the channel construction of the website and the existing promotion methods of the website. There will be a general understanding, then SWOT analysis, analyze the strengths and weaknesses of this website, the current financial crisis and the opportunities and threats of the specific website industry, and then make a planning case.

For the website, you must understand clearly the profit model, click volume, audience and business model of the website before making a planning case.

Of course, the content and ideas of planning vary from person to person. The key to marketing lies in the thinking and insight of marketing planners. Apply what you have learned from books, and you will have ideas.

I hope it helps you.

Who can tell me how to write a real estate plan? I think the key to writing a planning book is not how to write it, but an idea. It is a process of deeply understanding the needs of the industry and transmitting marketing information by watching and listening.

I suggest you don't follow a plan for quick success and instant benefit, but start with understanding the needs of the industry.

How to write an activity plan book! Activity overview (activity theme/name? Event organizer? Activity time? Where is the activity? Activity form? The main content of the activity, the participants of the activity, and the details of the home page.

Activity purpose

Main points of activities

Event theme/name/time/place:

Event organizer:

Activity flow arrangement: (detailed activity flow) is divided into two parts: pre-publicity activities and on-site activities.

personnel placement

Expense budget table