What is the purpose of China enterprises sponsoring the World Cup for the first time?

The national football team defeated Saudi Arabia. In the case of four rounds, the score is only 4 points, which not only lags behind Australia, Saudi Arabia and Japan, but also hits its own information. Especially in this Saudi game, neither the all-China class nor the naturalized players can help the national football team win Saudi Arabia. I thought that the high-altitude bombing would win the game, but the Saudi naturalized players were too fierce to fight back.

The national football team is only three points away from the third place in Japan, but in the face of Australia, Saudi Arabia and Japan, we must win them. Although the distance between the national football team and the World Cup is getting farther and farther, the distance between China brand enterprises and the World Cup is getting closer and closer. This year, China enterprises made a splash in the European Cup. There are not only billboards of China enterprises, but also the shadows of China enterprises everywhere.

In fact, it is the first time for China enterprises to sponsor the 20 18 World Cup, so the question comes, why do China enterprises sponsor the World Cup and what is its purpose?

First of all, to sell products, the World Cup is the best stage. More than 95% of China enterprises sponsor the World Cup, which has a strong reputation in China. When domestic consumption reaches the ceiling, foreign countries are the best breakthrough, and the World Cup is the focus of sports marketing. It is no exaggeration to say that with the World Cup and the Olympic Games, there will be the whole world.

Secondly, before Zhuyu, the enterprises that sponsored the World Cup basically got high returns. Needless to say, sneakers, jerseys and even drinks have brought huge returns, and high investment and high returns should not be missed.

Thirdly, sponsoring the World Cup is an affirmation of the brand, and the sponsorship of each game will go through very strict examination and approval. If you can sponsor the World Cup, it will not only affirm the corporate brand, but also increase the gold content of the brand. Coca cola? Pepsi is so famous in the world because it has been sponsoring top-level events for decades.

Finally, the strength of the national football team is not good, which does not mean that the strength of Chinese enterprises is not good. With the strong national strength, more and more enterprises go out to sponsor, which illustrates two problems. One is? Foreign companies are going downhill, while domestic enterprises are going uphill, so there are many China enterprises in the Russian World Cup.

China brand has broken the past, with American, European and Japanese companies sponsoring the World Cup. After the baptism of the 20 18 World Cup, a few years have passed, and the company sponsoring the World Cup is getting better and better. I believe that in 2022, more and more Japanese companies will be seen.