With years of film production and mutual shaping of many it, Disney has not only created many well-known outstanding figures in China, but also the excellent IP periphery and even the doll industry derived from it are very huge profits. It is precisely because of its high price and profitability that some counterfeiters take action.
Disney's years of operation have made its dolls and IP series have a wide influence at home and abroad.
Although Disney started from Mickey Mouse and other comic books in its early years, during its years of operation, it not only successfully created a number of superhero IPS such as Marvel Comics and The Avengers, but also produced a series of princess movies with wide influence in the world. There is also a complete business plan to develop the corresponding dolls and even the surrounding areas, which is also a strange income of the existing Disney industry.
This doll is backed by Disney's existing IP and has great commercial potential.
Because of this, many of Disney's IP dolls, although not famous at the time of production, can still be recognized and concerned by many specific people through their specific marketing and relying on Disney's great fame. It has great commercial potential and value. In contrast, with the growth of a new generation of young people in China, the secondary culture began to flourish in the market.
Moreover, with the development of the secondary culture, some user groups have pursued this kind of dolls.
It is precisely because of the development of this subculture in China that some exclusive hand-made works, some animation IP and other peripheral contents are increasingly sought after and loved by people. This has gradually promoted the development and progress of the doll industry, and a special user group will pursue and buy these dolls.