In 2020, Air Jordan 3 Retro, a weight shoe, landed in Tmall's small black box and launched a global simultaneous sale. It adopted a brand-new gameplay to lead the marketing innovation, attracting over 2.5 million people to watch, and nearly 6.5438+0 million people participated in the snapping up, which set off a new product topic. Taking this as an opportunity, the Tmall Black Box Million Tide Project also ushered in a perfect start.
In order to bring the "new" experience to the extreme, from 0: 00 on March 4th, Tmall Black Box and Jordan launched a new game of "new products drawing lots and queuing", plus first-hand out-of-the-box testing, Weibo topic interaction and official micro-interaction of the whole network. As of 9: 00 on March 7th, the new product was officially launched, and the event * * * attracted 2.5 million people to watch and nearly 654.38+00000 fans participated.
In this activity, the Tmall Black Box empowers the brand to "create new" ability, and the listing will explode; At the same time, through the interactive marketing innovation of lottery, the sales mode has been changed, and the influence has been continuously fermented in the process of preheating new products, which has prolonged the topic of fashion goods by four times and finally detonated the volume, which has become the explosion phenomenon of fashion shoes in 2020.