1at the end of 999, with the arrival of the Internet climax. The number of online shopping users in China is increasing. In 20 10, the online shopping market in China continued the double growth trend of user scale and transaction scale. In 20 10, the transaction scale of China's online shopping market approached 500 billion yuan, reaching 498 billion yuan, accounting for 3.2% of the total retail sales of social consumer goods.
At the same time, the number of online shopping users reached 65.438+0.48 billion, and the penetration rate among netizens reached 30.8% (according to the statistical data of "China Online Shopping Industry Market Prospect and Investment Forecast Analysis Report 2065.438+03-2065.438+07"). For some traditional enterprises, it is difficult to make any big changes in today's market through some traditional marketing methods.
In order to completely open the sales channels of enterprises, enterprises must introduce new ideas and methods. Online shopping provides a good opportunity and platform for today's traditional enterprises.
Traditional enterprises try to buy online and build their own platforms with the help of third-party platforms, and building a reasonable online shopping platform, integrating channels and improving industrial layout have become the focus and outlet for the future development of traditional enterprises.