What does the lottery price of Little Red Book mean?

This means limited time and limited sales strategy.

Merchants will set a lottery price, which is usually much lower than the normal price to attract consumers to participate in the purchase. Consumers need to make an appointment within the specified time and wait for the lottery results. Winners can be eligible for purchase. Note that each user can only win the prize once. Strategies can increase the exposure and sales of businesses, and consumers can enjoy benefits and surprises.