Air Jordan is a series named after basketball legend Michael Jordan by Nike. Jordan was signed by Nike on 1985, and then launched the first sneaker named Air Jordan. No one ever thought that AJ would become the beginning of a cultural trend. It has been more than 30 years since the first AJ was launched. AJ has been widely used by people both in the 8090 s and after 00 s.
If AJ is just a pair of representative basketball shoes, it is better to say that he is a continuation of feelings. In the eyes of fans, Jordan is a legend. The honor it brought has influenced generations. Up to now, everyone has never forgotten the title of "trapeze". Once, as long as he appeared on the court, people in the stands or in front of the TV must be passionate.
2. Start with Yan value and be loyal to talents.
People who like basketball also have very high requirements for sneakers. People who like AJ must be attracted by his handsome face at first. After putting it on, they knew that his talent was not far away. The hottest AJ is probably AJ 1. AJ 1 has won one good result after another with Jordan's basketball career!
As a pioneering work, AJ 1 was integrated into Nike's core technology at that time, and was brought into a thinner midsole, in order to achieve a perfect balance between cushioning and sticking to the ground. Before 1 1 generation, AJ used Air Sole, and it was not until 12 generation that Zoom Air used large-area carbon plates to reduce the weight of shoes. AJ from 1 generation to now, the technology he uses is getting more and more powerful!
3. Trend trend
Nowadays, more and more people like AJ, not only men but also women, and it is also a shoe type that many stars like. AJ, while inheriting the classics, has also moved towards the trend. With its fashionable and cool appearance, AJ is full of young freedom and vitality, and has become the most popular shoe type in the contemporary era.
Although more people love AJ's face value or brand effect, or because it is a symbol of the trend, please don't forget the origin of AJ, a mythical legend-Jordan! In the process of pursuing fashion, please adhere to the inheritance of basketball culture!
Why is Nike aj so hot?
Air Jordan, as its name implies, is a series of sports shoes named after Air Jordan. AJ is far ahead of other basketball sports shoes brands in both sales volume and market demand, all of which stems from designers' supreme pursuit of their products. AJ shoes will set a higher-end design, innovation and function benchmark for the whole sports shoes industry every year. AJ has been popular for so many years, but it is still hard to find a shoe. Why?
First of all, as the most influential basketball player, many fans of Jordan will pay for AJ first. AJ shoes also inherit the characteristics of Jordan and are the perfect combination of athletes and basketball skills.
Secondly, AJ is a high-end sub-brand of Nike, which is different from those mediocre signature shoes. It not only carries Jordan's brilliant career, but also represents a kind of pursuit and belief. Even though my basketball skill is not good enough to fly like Jordan, I dare to dream. If I have a pair of AJ, I dare to show myself on the court. This huge psychological suggestion sometimes plays a very important role.
Thirdly, the appearance of AJ shoes is really beautiful. Although they are basketball shoes, whether they are soft men, cute girls, uncles, royal sisters or even grandfathers, they can be easily controlled. Even if you are not a basketball fan, you must not refuse a pair of sneakers that represent taste and fashion.
Fourth, the value of AJ shoes is still worthy of recognition. Maybe you spend more than 1000 yuan on a pair of AJ shoes, and two years later it will still cost more than 1000 yuan or even appreciate. This will give consumers a psychology of buying and earning.
Fifth, the mentality is backward. No one doesn't like the latest and most fashionable things, just like Apple's mobile phone. Everyone loves the latest models. The same is true of AJ shoes. Wearing the latest shoes will never go out of fashion.
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